Lord Tony Hall reveals plans for BBC’s “open platform” future: Local news partnerships, North Korea broadcasts, and children’s iPlayer September 7, 2015 Tony Hall, the director general of the BBC, has promised the public broadcaster will be "an open platform for British creativity" in a speech outlining plans for its future ahead of next year's royal charter renewal. Lord Hall said the proposals would "lead to a more creative and distinctive BBC" but warned that it would [...]
The UBS rebrand: CMO Johan Jervoe talks art and Annie Leibovitz September 6, 2015 Following the financial crisis, banks have struggled to clean up their public image. But last week, the Swiss banking giant UBS began a global brand relaunch, its first since 2009. The campaign will be 70 per cent digital, and feature photographs by American portrait photographer Annie Leibovitz, as well as a 90 second [...]
Obelisks to Old Street: What next for out-of-home? September 6, 2015 SINCE the Ancient Egyptians inscribed their laws on giant stone obelisks, “out-of-home” advertising (OOH) has been grabbing our attention. Few commuters will have missed the “dino” domination of Waterloo Station earlier this summer – a project by Universal Pictures and JCDecaux UK to create buzz around the release of the blockbuster Jurassic World. It was [...]
Apple News isn’t the big threat to publishers from iOS 9 – ad blocking is September 3, 2015 Much has been written about the imminent launch of Apple News and how – along with Facebook Instant Articles – it could completely change the landscape for digital publishers. And, of course, it could. Apple and Facebook are masters of user experience and their respective plans to ingest other people’s news into their worlds will [...]
Rebekah Brooks confirmed as News UK chief executive as former Telegraph editor Tony Gallagher is appointed as Sun editor September 3, 2015 News UK, the UK newspaper arm of Rupert Murdoch's publishing giant News Corp, has confirmed it's appointed Rebekah Brooks as its chief executive. Brooks left the company under a cloud four years ago at the height of the phone hacking scandal, but was cleared of all charges last year. Read more: One chart showing every company [...]
John Whittingdale’s BBC velvet glove at Edinburgh TV Festival masks a hand of steel August 26, 2015 John Whittingdale struck a conciliatory tone on the BBC at the Edinburgh TV Festival, saying "It was never our intention to create the impression that the BBC was under attack". The culture secretary explained that much would remain unchanged at the BBC of the future. The licence fee was still the only option because the [...]
Morrisons pulled up on Match & More price-match advert claims against competitors Tesco, Sainsbury’s, Asda, Aldi and Lidl August 26, 2015 Morrisons has been told it must be clearer about its promise to match the prices of competitors, including Aldi and Lidl. The supermarket's Match & More scheme, which is the only one of the big four to match the prices of the German discounters, has been pulled up by the advertising watchdog for not clearly [...]
Ghost in the ad machine August 23, 2015 ZenithOptimedia’s Grant Millar talks stack-storytelling and AI WITH the rise of the algorithm in the advertising industry, it is becoming easier to tailor messaging around a consumer’s individual preferences. But as traditional segmentations are consigned to history and analytics continues its inexorable march, advertisers face pressure to defend their methods from criticism around privacy. Grant [...]
Mobile ads a privacy concern for Europe August 23, 2015 MOBILE advertising in Western Europe is growing sluggishly compared with Asia Pacific (Apac) and North America, according to a recent survey by location-based tech firm xAd. According to European marketers, their consumers have been rejecting mobile ads primarily on privacy grounds. So why exactly is Europe being turned off? Some have suggested this is a [...]
Dennis Publishing to launch free fitness magazine Coach August 20, 2015 Dennis Publishing, the company behind Men's Fitness, Viz, and This Week, is set to make its biggest gamble in years with a multi-million pound investment in a free, weekly health and fitness magazine, called Coach. Coach will cover a broad content mix of technology, careers, fashion and modern living, as well as health and [...]