Why the future of the BBC’s sports coverage is made even more uncertain now Sky has renewed its Premier League highlights deal November 10, 2015 Last week Sky announced that it will be making Premier League highlights available on demand next season, after renewing its rights to "near-live highlights", the value of traditional highlights programmes, in particular, the BBC’s flagship football show, Match of the Day, into question and again leads to serious discussions about the future of sport on [...]
ITV posts strong third quarter results in 2015 despite X Factor viewing figures and the end of Downton Abbey November 10, 2015 ITV's top shows might be haemorrhaging viewers (The X Factor) or ending (Downton Abbey) but that hasn't stopped it posting strong results for the three quarters of the year so far, powered by double-digit growth in its production arm ITV Studios. The figures Revenues at the broadcaster rose 13 per cent to £2.04bn in the nine months to [...]
A conscious decoupling: Paperhat Group CEO Tim Peppiatt talks CGI, direct mail and building wraps November 8, 2015 They used to have to cut the roof off, but when you see a car seat in a sports car advert, it's likely to be CGI," says Paperhat Group chief executive and founder Tim Peppiatt. "They reproduce the same leather and stitching using the same wire frame used to build the vehicles in the factory. [...]
John Lewis and Argos Christmas adverts 2015: Sentimental or rational? The Christmas campaign conundrum November 8, 2015 Brands have long used sentimentality to draw custom at Christmas. John Lewis has been a standard-bearer for emotional Christmas placements, and this year's offering, which encourages donations to Age UK, is no different. Last year's "Monty the Penguin" spot has received 24m YouTube views, and the retailer's like for like sales grew by 4.8 per [...]
Watch: The best parodies of John Lewis’s Man on the Moon Christmas advert 2015 November 7, 2015 If you're one of the 6.4m people who have already watched John Lewis's new Christmas advert, Man on the Moon, you might enjoy some of the parodies that have cropped up across the web over the last 24 hours. 1. Star Wars How much more fun would everything be with bit of Star Wars excitement [...]
The Voice UK: BBC loses popular TV show to rival broadcaster November 7, 2015 Hit TV show The Voice UK will no longer be hosted by the BBC, the broadcasting company has confirmed. After the fifth series is aired next year, the programme will fall into the hands of one of the BBC's major rivals. The BBC has not confirmed the organisation taking over, but reports suggest it is [...]
John Lewis’s “Man on the Moon” Christmas advert 2015 has smashed the 6m view mark on YouTube November 7, 2015 This year's John Lewis Christmas Advert has now had more than 6m views on YouTube. The “Man on The Moon” features a little girl looking through a telescope and spotting an old man living all alone on the moon, at which point she decides to send him his own telescope as a Christmas present, so [...]
Time Warner shares drop eight per cent despite shows such as Game of Thrones pushing revenues up November 4, 2015 Shares in media business Time Warner have fallen by over eight per cent, after the company slashed its outlook for 2016. Investors signalled their unhappiness with the forecast, despite the company reporting revenue of $6.6bn (£4.3bn) for the three months to 30 September, a five per cent jump from the same period of last year. [...]
Making the most of mobile: Fetch’s James Connelly talks the death of Crazy Frog and the land of opportunity November 1, 2015 It is only after lengthy tenures that most marketing entrepreneurs feel ready to start their own agency. Fetch founder James Connelly took the plunge when he was just 23 in 2009. His mobile first agency was sold to Dentsu Aegis Network last year. Connelly’s success is a testament to the indefatigable rise of mobile [...]
Pinpointing the potential of geolocation strategies November 1, 2015 Location-based targeting has become a real asset for mobile marketers. Unlike on desktop, cookies have never been a reliable way of tracking and optimising mobile campaigns. Dependent on the device itself, the environment and how the user splits their usage between the mobile web and apps, marketers have relied on log-ins, app software development kits [...]