How did this unknown Spanish lottery video win the Christmas advert battle of 2015, giving Mog and Man on the Moon a run for their money? November 23, 2015 Move over John Lewis and Sainsbury’s, a new Christmas contender in the festive ad race has emerged. And it has come from the most unlikeliest of places – the Spanish Lottery. “Justino” is a beautiful animated ad which in a week has overtaken a number of leading British brands to become the third most shared [...]
Brands without borders: OMD’s Nikki Mendonca on the digital single market November 22, 2015 Sharing data across jurisdictions remains a headache for brands that operate within a number of different markets. The situation may be about to become a lot easier in Europe, however, due to the European Commission’s digital single market strategy. “I’m optimistic about what these changes would mean for brands,” says Nikki Mendonça, president of OMD [...]
Mog the Cat vs Man on the Moon: Sainsbury’s trumps John Lewis for Christmas advert of the year – but there’s a third surprise most shared ad of 2015 not far behind November 22, 2015 The Christmas bonanza has once again pitted John Lewis and Sainsbury’s against each other to create the year’s most heartwarming advert, and the supermarket appears to have trumped the reigning champion once again. John Lewis has topped the video charts with Man on the Moon for the most shared festive ad of the year in 2015, however, considering it’s [...]
Christmas adverts 2015: New John Lewis Man on the Moon advert released as part of Age UK campaign November 20, 2015 John Lewis has allowed another organisation to use its Christmas advert for the first time as part of the next stage of its campaign with Age UK. Behind-the-scenes footage from the Man in the Moon film has been used for a new advert aimed at encouraging viewers to donate to the charity and help older [...]
Adele keeps 25 off streaming services following Taylor Swift and Beyoncé to become latest superstar to snub Spotify November 19, 2015 Adele has become the latest artist to keep her music off Spotify, announcing today that her upcoming album 25 won't be made available on any streaming services. The British singer had reportedly been pushing Spotify to release her hotly-anticipated album to paying Spotify Premium subscribers alone, a move which would limit the release to 20m [...]
Now Sky’s doing virtual reality reporting – with help from the Silicon Valley VR startup Jaunt it invested in November 19, 2015 Sky is the latest media company to embrace the brave new world of virtual reality, following in the footsteps of the New York Times across the pond. Its news channel has produced a video report, called Migrants Crisis – The Whole Picture, which can be experienced by viewers virtually, placing them deeper wihin the story. Touted as [...]
One Direction lawyers Lee & Thompson announces merger with Forbes Anderson Free November 18, 2015 Law firms Lee & Thompson and Forbes Anderson Free announced today that they would be merging on 1 January 2016. Media and entertainment litigators Forbes Anderson Free will be moving into creative industry specialists Lee & Thompson’s West End offices and adopting the Lee & Thompson name. The merger will boost partner numbers at Lee [...]
The real rules of engagement: iProspect’s Matt Adams on B2B, game theory and Snapchat November 15, 2015 When marketers discuss the purchasing habits of young consumers, business-to-business (B2B) transactions are seldom mentioned. “It may sound strange, but the grey-haired B2B purchaser in the pin-striped suit isn’t the norm anymore,” says Matt Adams, managing director of digital performance agency iProspect. Last month, the Dentsu Aegis Network shop launched its new global B2B [...]
Children in Need 2015 raises £37m to set new record for BBC charity event November 14, 2015 The Children in Need charity show raised over £37m last night, a new record for the annual BBC fundraising event. Despite longstanding host Terry Wogan's absence for health reasons, the five-and-a-half-hour TV event last night raised more money that ever before – smashing the £32.6m raised on the night last year. Dermot O'Leary stepped in [...]
Britons don’t want to pay for online content – but they are making that more likely by turning to ad blockers November 11, 2015 Only four per cent of Britons would be happy to pay to access content online rather than see advertising, according to a new study. And yet, and yet, the number of Britons who are using ad blocking technology has risen again, with an estimated 7.3m people in the UK now doing so – a trend [...]