Cannes 2016: Marketers will be talking about whether virtual reality has real legs June 20, 2016 Virtual reality (VR) used to be the stuff of science fiction. But it has already taken us on trips to the Great Barrier Reef, Abbey Road Studios and the moon. What’s next? Could it bring us closer to brands? Marketers at Cannes will be debating if this new medium has legs of the non-virtual kind. When [...]
Here’s where Britain’s national newspapers stand on the EU referendum June 19, 2016 Britain's national Sunday newspapers have taken a side in the EU referendum on the last weekend before the nation heads to the polls. The Sunday Times has backed Brexit, in contrast to its weekday edition, The Times and its fellow Rupert Murdoch-owned News UK title The Sun, which urged readers to "beLEAVE in Britain" last week. In an editorial [...]
Cannes Lions 2016: The sun may shine over La Croisette next week, but storm clouds are gathering over advertising agencies June 17, 2016 Next week, the great and good of the advertising world will descend on the south of France for the Cannes Lions, the industry’s annual jamboree. Awards will be distributed, backs will be slapped and rosé will be consumed by the case. While the sun sets over La Croisette, however, the storm clouds are gathering for the [...]
Subscription services on the rise for pay monthly Brits, survey shows June 16, 2016 UK consumers are increasingly opting to pay a monthly fee to subscribe to a service, rather than buy it outright, new research has shown. A whopping 40m Brits (78 per cent of the adult population) are now subscribing to at least one product or service. Video streaming services are amongst the most popular kind of subscription [...]
Sky rebrands Movies to Cinema as it regroups amid growing competition from online streaming sites June 15, 2016 Broadcaster Sky is hoping a change to its popular film channels will be able to arrest the recent downward trend in its share price. TV networks around the world are battening down the hatches against a rising tide of competition. From 8 July, Sky will premiere a new film every day on its movie channels. [...]
Affectv founder Glen Calvert talks hiring and firing in a fast-growth firm June 14, 2016 It's a sign of the times that Glen Calvert, now 33 and with over seven years’ experience managing startups, doesn’t see himself as a young entrepreneur. Nonetheless, getting stuck in with his first company at 25 meant the learning curve was steep. He had passion, drive, and knowledge of his industry. What he lacked was experience [...]
The next internet: AppNexus CEO Brian O’Kelley lays out his vision for the programmable age June 13, 2016 At six foot five, there isn’t much which can dwarf Brian O’Kelley. His adtech company AppNexus, which allows marketers and publishers to buy and sell advertising space in real-time, has grown exponentially since its founding in 2007. Today, the firm’s ad-serving infrastructure processes 5m requests per second at peak periods, facilitating an estimated $2bn of transactions [...]
Here’s how many people tuned in to the first England game June 12, 2016 Roy Hodgson's team may have ended up with a draw on Saturday evening, but broadcaster ITV is certainly celebrating a win. England's opening game against Russia has netted ITV its biggest audience of the year so far. The broadcaster's audience during the first England game of the tournament peaked at 14.1m, becoming the biggest show of the [...]
Welcome to the future: You can now order takeaway using your TV June 10, 2016 Smart TVs are about to get a little smarter thanks to a new invention being cooked up by Just Eat. The company is planning to launch an app enabling people to order food through their television. The app will sync with any mobile phone or iPad connected on the same Wi-Fi network, enabling friends in the [...]
UK advertisers have most faith in Paloma, who is enjoying the good life June 10, 2016 Paloma Faith sold out more than just concert venues last year. New research has today named her as the most popular popstar among advertisers. Faith was the artist of choice for four major brands – Calvin Klein, Dixons, Simply Be and Eastern Western – in 2015, according to research by Adbreakanthems and BPI. Read more: [...]