Digital metrics for analogue media: TVSquared’s Calum Smeaton explains how second-screening has spawned TV analytics July 25, 2016 The attribution question is one which has always puzzled advertisers. It has been answered only in part by digital advertising, through the ability to monitor click-through rates on digital ads, advocacy on social media and other trackable forms of engagement. But the true value of TV advertising remains an unknown quantity. Despite advertisers’ inability to [...]
Sad, tired and drunk: Advertisers should use their better judgement if they don’t want more regulation July 25, 2016 The advertising industry anxiously awaits the government’s white paper on childhood obesity, to see whether curbs will be placed on ads for foods high in fat, salt and sugar (HFSS). The wider advertising industry has been fighting against this for years, arguing that legislation tends to be a blunt instrument with no room for nuance. Many [...]
Why marketers need humans behind the programmatic steering wheel July 25, 2016 Automation has transformed the marketing industry. Last year, programmatic trading reached an all-time high, making up 60 per cent of the £3bn of transactions around UK display advertising, according to the Internet Advertising Bureau. Programmatic can be a more efficient and cost-effective method for both buyers and sellers of online advertising. But as with any [...]
Brexit boost for Fleet Street: Extra 2.7m papers sold in referendum month July 22, 2016 There has been a fair amount of doom and gloom business news reported in national newspapers over the last month. But Fleet Street itself has emerged as one of the winners of the EU referendum – at least in the short term. The majority of national newspapers experienced an uplift in circulation in June, according [...]
City A.M. Unregulated podcast: Mad Men on a shoestring? The art of marketing on the cheap July 22, 2016 This week City A.M. Unregulated comes over all Don Draper, as it discusses the art of marketing on the cheap. Are big campaigns just for the multinationals or can small businesses play the game too? We're joined by Barry Jones, chairman of WPP's Hogarth Worldwide, and Shona Ghosh, producer of the Marketing Mind podcast. Enjoyed this [...]
No-click-to-buy apps are a risk, but the rewards will be worth it July 22, 2016 Payments have come a long way, fast. In April, Domino’s began offering “zero-click ordering”, which allows customers to re-order a pizza simply by opening an app, removing the need for in-app tapping. There are now so many payment methods – contactless mobile, card and watch payments, swipes and taps on a mobile screen – it [...]
Daily Mail publisher distances itself from Yahoo interest July 22, 2016 The publisher of the Daily Mail has distanced itself from any bids involving Yahoo. Daily Mail and General Trust (DMGT) emerged as a surprise candidate in the race for Yahoo’s web business in April. The company later said it had not submitted a bid for Yahoo, but added that it “remains in discussions with parties [...]
Channel 4 seeks talks with new culture secretary as it awaits privatisation decision July 21, 2016 Channel 4 is seeking discussions with the new culture secretary as it awaits a government decision on its future and a possible privatisation. The government has been considering selling off all of part of the publicly-owned, commercially-funded broadcaster since September last year. In May, Channel 4 chairman Charles Gurassa condemned the “prolonged uncertainty” around the potential [...]
Daily Mail publisher reports signs of ad market recovery after Brexit vote July 21, 2016 The publisher of the Daily Mail has acknowledged that the Brexit vote has “created some uncertainty” in the UK advertising market – but has reported a pick-up in revenue since the referendum result emerged. Daily Mail and General Trust (DMGT) has reported a one per cent growth in advertising revenues across DMG Media – the [...]
Sir Martin Sorrell and wife Cristiana Falcone are about to diversify July 18, 2016 WPP boss Sir Martin Sorrell wooed wife Cristiana Falcone by requesting a "strategic partnership" – but now it seems the pair have taken their synergies a step further, after it emerged Falcone is pregnant with their first child. World Economic Forum adviser Falcone – who is also on the boards of Viacom and Revlon – is due in November, according to [...]