Affectv founder Glen Calvert talks hiring and firing in a fast-growth firm June 14, 2016 It's a sign of the times that Glen Calvert, now 33 and with over seven years’ experience managing startups, doesn’t see himself as a young entrepreneur. Nonetheless, getting stuck in with his first company at 25 meant the learning curve was steep. He had passion, drive, and knowledge of his industry. What he lacked was experience [...]
The next internet: AppNexus CEO Brian O’Kelley lays out his vision for the programmable age June 13, 2016 At six foot five, there isn’t much which can dwarf Brian O’Kelley. His adtech company AppNexus, which allows marketers and publishers to buy and sell advertising space in real-time, has grown exponentially since its founding in 2007. Today, the firm’s ad-serving infrastructure processes 5m requests per second at peak periods, facilitating an estimated $2bn of transactions [...]
Here’s how many people tuned in to the first England game June 12, 2016 Roy Hodgson's team may have ended up with a draw on Saturday evening, but broadcaster ITV is certainly celebrating a win. England's opening game against Russia has netted ITV its biggest audience of the year so far. The broadcaster's audience during the first England game of the tournament peaked at 14.1m, becoming the biggest show of the [...]
Welcome to the future: You can now order takeaway using your TV June 10, 2016 Smart TVs are about to get a little smarter thanks to a new invention being cooked up by Just Eat. The company is planning to launch an app enabling people to order food through their television. The app will sync with any mobile phone or iPad connected on the same Wi-Fi network, enabling friends in the [...]
UK advertisers have most faith in Paloma, who is enjoying the good life June 10, 2016 Paloma Faith sold out more than just concert venues last year. New research has today named her as the most popular popstar among advertisers. Faith was the artist of choice for four major brands – Calvin Klein, Dixons, Simply Be and Eastern Western – in 2015, according to research by Adbreakanthems and BPI. Read more: [...]
Magazine publisher ignores London IPO Time Out to target pre-referendum float June 9, 2016 Time Out magazine is planning to float on the alternative investment market (Aim) next week, with an initial public offering (IPO) valuing the company at £195m. The magazine publisher said it will issue 60m ordinary shares at 150p, raising £90m in gross proceeds. Liberum Capital is acting as Time Out’s nominated adviser and sole bookrunner. Read [...]
Channel 4 chief exec warns privatisation move would stop emergence of programmes like Gogglebox June 8, 2016 The chief executive of Channel 4 has warned that programmes like Gogglebox would struggle to emerge if the government introduced any form of privatisation. David Abraham is appearing alongside Channel 4’s chair, Charles Gurassa, before the Culture, Media and Sport Committee this afternoon. Read more: Channel 4 takes stake in content firm behind Bear Grylls' [...]
Netflix has revealed its “binge scale” – how do you watch these top shows? June 8, 2016 Are you a House of Cards fanatic, watching it all in one go? Or do you like to build up the anticipation with a weekly watch? Most people watch the Netflix hit show by savouring it over time, but when it comes to something like tense drama The Fall or Dexter, we just can't help [...]
Brexit would not affect UK advertising industry spending… not immediately, anyway June 8, 2016 A UK vote to leave the European Union would have no immediate effect on advertising industry spending, new research suggests. But media agency Zenith has claimed that a Brexit could cost the UK £70m in adspend growth a year, totalling around £1bn by 2030. This figure is based on controversial Treasury research claiming that the UK’s [...]
Best in-house: Three quarters of UK marketers are thinking of ditching advertising agencies in the near future June 7, 2016 A whopping three quarters of UK brand-side marketers are considering bringing their marketing in-house in 2016-17, according to a new survey by visual presentation platform Prezi. While the majority of marketers surveyed (83 per cent) said that there was real value in having an agency, they didn't want to be tied down by onerous and expensive contracts. Fully [...]