Why Remain failed to capture the imagination of young voters in the EU referendum – a marketer’s perspective July 4, 2016 In the absence of official exit polls, data from Sky, the FT, the BBC, the Guardian and others indicate a failure by the Remain camp to convince millennials to vote in the EU referendum. It’s a bitter pill to swallow, given that this demographic seemed to be largely pro-Europe, but it is hardly surprising, given the [...]
Brands and ad agencies need to pay more attention to the way their talent perceives them July 4, 2016 Between the glasses of rose and glimpses of Will Smith, advertising agencies and brands at Cannes this year were discussing the benefits of building meaningful, purposeful brands to engage with their customers. In one of our sessions during the International Festival of Creativity, marketers were discussing how brands and media agencies are coming up short [...]
WPP’s Sir Martin Sorrell targets expansion in rest of Europe ahead of UK after Brexit July 3, 2016 Advertising giant WPP is likely to expand faster into the rest of Europe following the UK vote for a Brexit. Sir Martin Sorrell, the chief executive of WPP and Remain campaigner, also expects his company to experience a short-term boost from Brexit. Read more: Sorrell on Brexit and ad industry: "It is not good news, [...]
Trinity Mirror reports revenue decline as it vows to take action to protect against Brexit uncertainty July 1, 2016 Publishing group Trinity Mirror today reported falling revenues across most of its divisions, as it vowed to take action to deal with uncertainty following the UK's vote last week to leave the European Union. The company's share price jumped by 7.43 per cent in early trading, as the group issued a trading update showing struggling [...]
Rupert Murdoch’s News Corp agrees all-cash deal to buy TalkSport owner for £220m June 30, 2016 Media giant News Corp has agreed to pay £220.3m for the company that owns UK radio station TalkSport. The deal for Wireless Group comes after it changed its name from UTV Media in March, following the sale of its TV assets to ITV for around £100m. Wireless shares have shot up 70 per cent on [...]
More bad news on Fleet Street as Mirror publisher plans job cuts June 29, 2016 More job losses are coming to Fleet Street as the national newspaper industry struggles with advertising revenue falls. City A.M. understands up to 15 roles have been put at risk of redundancy across the Daily Mirror, Sunday Mirror and Sunday People. In an email to staff, seen by City A.M., editor-in-chief Lloyd Embley said: "Due to [...]
City analysts say Brexit is good news for newspapers June 28, 2016 Newspaper publishers have been among the worst hit by last week’s Brexit vote on the stock market. Johnston Press’s share price has fallen 30 per cent since Thursday; Daily Mail publisher DMGT’s is down nine per cent; and Trinity Mirror’s is down 19 per cent. But analysts at Liberum are looking on the bright side, [...]
Independent newspapers made £7m loss in year before closure June 27, 2016 The Independent newspapers lost £6.97m in their last full year, new accounts from the company show. The pre-tax loss, for the year to 27 September 2015, was an improvement on an £8.54m loss the year before. The Independent and Independent on Sunday were closed by owner Evgeny Lebedev in March, while cut-price sister title the i [...]
Cannes Lions 2016: A neuroscientific take on the winning ads June 27, 2016 While the UK’s reputation may be taking a bashing on the global stage, when it comes to creativity in advertising, we still cut a dash – if the verdict of the Cannes Lions judges is anything to go by. At Saturday’s glamorous ceremony, ads by UK agencies scooped 13 awards including the prestigious Grand Prix, [...]
Women and advertising: J Walter Thompson’s group planning head Rachel Pashley explains why ads should stop resorting to crude stereotypes June 27, 2016 "As a woman working in the marketing industry, I was continually confronted by creative briefs which referred to women as Busy Working Mum,” says Rachel Pashley, group planning head at J Walter Thompson (JWT) London. Pashley is behind the agency’s Female Tribes insight study into women around the world, so that they may be treated by [...]