Rio 2016: As non-sponsoring brands get more scope to cash in on Olympic fever, official partners may be getting a bum deal August 8, 2016 Rio 2016 may have be tainted by doping scandals, the threat of the Zika virus, and worries of violence, but if you’ve got the money, sponsoring the Olympics seems like a no-brainer. Around 3.6bn people saw at least one minute of London 2012, and Rio’s audience is expected to be even bigger still, providing the 11 [...]
Project Juno: Struggling national newspaper publishers put aside differences for united assault on advertising market August 7, 2016 National newspapers including the Sun, Guardian, Daily Mail and Daily Express are putting aside their differences to investigate how they might be able to work together to take on declines in the advertising market. Project Juno, a “feasibility study”, is being chaired by Steve Booth, a former advertising chief executive. The publishers of the Guardian, Sun, [...]
What heatwave? M&S is already filming its Christmas advert August 7, 2016 It may be a sweltering weekend of sunshine and clear blue skies, but one street in London has already seen snowfall – albeit the fake kind – after one high street favourite started shooting its Christmas advert. Yep, you heard that right. It may be the height of summer, but the Marks & Spencer is getting [...]
BBC to send vans to flush out illegal iPlayer users August 6, 2016 The BBC is planning to catch out people illegally using its iPlayer service by sending out vans equipped with WiFi detection devices, the Telegraph reported today. From the 1 September people watching the BBC using its iPlayer catch-up site will need to have a TV licence. The BBC's vans will be looking to find those who are dodging the £145.50 [...]
End of an era for British journalism as “sanitised” Fleet Street loses its last newspaper journalists August 5, 2016 Today marks the end of an era for British journalism, with the last two Fleet Street-based reporters working their last day in what was once the home of the industry. Gavin Sherriff and Darryl Smith are to leave Fleet Street today as the Dundee-based Sunday Post closes its London bureau. This is the building the [...]
Shares plummet at newspaper publisher “triple-hit” by Brexit vote August 4, 2016 Newspaper group Johnston Press’s share price plummeted 16 per cent today as the company reported falling revenues and profits. The publisher of the Scotsman, Yorkshire Post and, since earlier this year, the i newspaper has been “triple-hit” by the UK’s Brexit vote, according to its chief executive Ashley Highfield. Read more: Johnston Press shows signs of [...]
Here are the best Twitter reactions to Instagram’s Snapchat-style Stories feature August 4, 2016 Yesterday, Instagram unveiled a new feature, “Stories”. Much like the popular Snapchat feature, it will enable users to share their day-to-day activities through videos and pictures. Other features include a 24-hour time frame, which means your stories will disappear after 24 hours. Being able to add emojis and texts to pictures and videos, sending to [...]
The way we message now: Text and email decline with the rise of WhatsApp August 4, 2016 The nation is ditching email and text messaging in favour of instant messenger services such as WhatsApp and Facebook Messenger, the use of which has surged over the last two years. IM is the fastest growing form of digital communication in the UK, with 43 per cent of people in Britain now using it at least once [...]
ITV talked up as post-Brexit vote foreign takeover target August 3, 2016 Downton Abbey broadcaster ITV is being talked up as a foreign takeover target in the aftermath of the UK’s Brexit vote. The company, which currently has a market capitalisation of £7.8bn, has been linked by analysts with moves from the US and Europe. Alex DeGroote, a media analyst at Peel Hunt, told City A.M.: “It certainly [...]
Saatchi ad boss Kevin Roberts resigns after gender row August 3, 2016 One of advertising's top bosses has resigned after a storm surrounding comments he made about women working in the industry. Saatchi and Saatchi chairman Kevin Roberts, who had been put on a "leave of absence" by the agency's owner Publicis Groupe, has said he will leave the company at the start of September. He had planned to retire in May [...]