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      Hydration breaks: World Cup ad cost could eclipse Super Bowl’s $7m price tag

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      Hydration breaks: World Cup ad cost could eclipse Super Bowl’s $7m price tag

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Media

  • Move over BBC: ITV moves all London staff to White City creative campus

    May 3, 2022

    Over 800 ITV staff members will be heading to White City as the broadcaster pushes the west London haunt as its new creative hub. The broadcaster will be relocating all their London staff from their existing offices in Gray’s Inn Road and Waterhouse Square to the new site, which has traditionally been home to the [...]

  • Top broadcasters come together to tackle production skill shortage in British TV and film

    May 3, 2022

    Industry powerhouses, the BBC, Channel 4, Paramount and UKTV have announced their intention to join forces to tackle the current production management skills gap facing the UK TV industry.

  • Leaked ASA report: Regulator to order HSBC to end greenwashing and stop misleading UK customers

    April 29, 2022

    City A.M. understands that a preliminary, unpublished decision by the advertising regulator rules that a number of HSBC’s climate-focused ads are misleading, and that the watchdog demands that future marketing must not omit significant information about its contribution to rising emissions. The ASA’s draft recommendations, seen by this paper, focus on two of HSBC’s ads, [...]

  • M&C Saatchi reinstates dividend after swinging back to profitability

    April 29, 2022

    Advertising agency M&C Saatchi today said it had returned to profitability after pretax profits of £21.6m for 2021, compared to an £8.5m loss in 2020. The communications agency spun out of Saatchi & Saatchi in 1995 said it plans to reinstate its dividend 2022, after failing to pay it last year. The firm claimed its [...]

  • How TikTok saved the bookstar: Will the UK stay in love with reading after lockdown?

    April 29, 2022

    A decade ago, the narrative of bookselling was of the surging popularity of digital book sales, with physical editions left on the shelf. Figures from the Publishers’ Association in 2012 saw digital book sales shoot up 54 per cent while physical book sales dipped five per cent. Fast forward to 2021 and UK publishing sales [...]

  • Three quarters of Brits are against Channel 4 privatisation

    April 28, 2022

    Despite the government’s grand push to privatise Channel 4, new data has revealed that over three quarters of the public consultation respondents examining the subject said they wanted to keep the broadcaster public. Of the 50,000 people who responded to the government’s survey, 77 per cent felt that the government should not remove the publisher-broadcaster [...]

  • Maneater: Nelly Furtado on brink of music catalogue deal with Blackstone

    April 28, 2022

    Grammy award winner Nelly Furtado is set to become the next artist to cash in her back catalogue of hits.

  • Piers Morgan’s TalkTV outshines GB News with 300k viewers for Uncensored

    April 28, 2022

    Piers Morgan’s TalkTV show Uncensored show averaged 300,000 viewers in the UK, knocking BBC News, Sky News and GB News out of the park for prime time TV

  • Meta shares surge despite Facebook owner’s weakest revenue growth for a decade

    April 28, 2022

    Meta shares were lifted after the social media giant’s first earnings report, despite missing Wall Street analysts’ revenue estimates. Facebook’s owner saw shares surge some 13 per cent after, revealing it had managed to claw back some users, after previously reporting its first ever decline in user-numbers. Meta lost a staggering $230bn in market value [...]

  • More artists benefit from streaming than ever before

    April 28, 2022

    New analysis has revealed that a record number of tracks are now hitting eight-figure UK streaming totals, despite calls from some artists that the system is rigged against them.

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