CASE STUDY WUNDERMAN MARKETING AGENCY – BRENDAN TANSEY, CEO
At Wunderman we have been using the cloud for all of our email services since June last year. We were one of the first marketing agency of any size to embrace cloud services for email and our 340 staff in the UK migrated all email services to cloud technology.
The move has allowed us to enjoy a mailbox 25 times the size of our previous ones, with a size of 25GB. This means we no longer have to archive our emails out of our inbox, in fact many of us have been moving our old archived emails back into our inbox, which makes it far easier to track down that now essential email from 2009.
We anticipate many other advertising agencies within the UK of all sizes will follow our lead and make the leap into the cloud. As a marketing agency we have lots of people using different hardware and from various locations, the creative department all use Macs, the account managers PCs, so we need software and storage solutions that work across the board within our network or outside. This is a lot easier with cloud-based email solution as we don’t have to use different software with different configurations.
Having our email on the cloud also means we don’t have to worry about having huge and costly email servers on site or expensive disaster recovery strategies. I would really recommend other businesses of our size to move to the cloud as well, whatever their sector.