Tuesday 28 August 2018 1:29 pm

Brewdog temporarily takes down parody porn site after backlash

Brewdog has pulled a parody porn site from the internet to "tweak" it after a backlash from beer fans.

The pugnacious Scottish brewer, known for its attention-grabbing marketing initiatives, announced yesterday that it had launched a parody porn website under the URL beer.porn, which showcased videos from its new streaming network under sexually suggestive titles.

https://twitter.com/BrewDog/status/1034110978965815297

But today a representative for the brewer's PR agency Manifest London confirmed that the Beer Porn website is offline. This was put down to a technical issue, though the content is also being "tweaked".

The campaign yesterday faced backlash from Twitter users including people who called themselves shareholders in the company, with some saying it was offensive to gay and trans people.

The site design mimicked the layout of Pornhub, the largest pornography site on the web. BrewDog also advertised the pretend porn site on the real Pornhub.

It was designed to advertise Brewdog's new Netflix-style streaming service, called The Brewdog Network. The platform hosts a mix of original and acquired content. Customers can pay $4.99 a month to watch the shows.

Video previews of the shows appeared on the Beer Porn site under captions such as "Nerdy brunette loves big cocktails" and "Three bad boys explode everywhere".

At the time of writing, the link to the parody site redirects to a standard page about The Brewdog Network.

Despite the public backlash, the Advertising Standards Authority (ASA) confirmed to City A.M. that it had not yet received any complaints about the campaign.

The boss, Manifest London, has defended the campaign on Twitter, saying it is a "joke".

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