BOOKMAKER William Hill has said it will establish a new telephone betting operation offshore in Gibraltar.
The company said the move was in response to betting exchanges and offshore telebetting operators, which have a lighter tax burden.
Firms based offshore do not have to pay the Horseracing Betting Levy, which UK-based bookies have to pay in order to take bets on British races.
The firm will also close a call centre in Leeds as part of the shake-up.
William Hill chief executive Ralph Topping said: “This significant change to our telephone business is a response to the challenge of competing with betting exchanges and offshore telebetting operators, all off whom have benefitted from significant cost and tax advantages over UK bookmakers.”