Travelodge ‘super rooms’ boost revenue
Travelodge reported boosted revenue in the first half of the year driven by the success of the budget hotel chain’s more up-market options.
The firm’s “super rooms” and Travelodge Plus brands, which offer additional facilities and extra comfort, helped drive sales up six per cent to £337.3m the first six months of the year. Ebitda increased by £1.1m to £44.7m.
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Super rooms, which have been rolled out in 50 hotels across the UK, account for nearly five per cent of total Travelodge sales two years on from the launch of the concept.
In total, the company opened 10 new hotels in the period, including its latest Travelodge Plus offering in Marlow, Buckinghamshire.
Travelodge is targeting more business hubs, key city locations and short-break leisure destinations, the company said today.
The company is planning to open 17 hotels by the end of the year, which it expects to create about 300 new jobs.
Travelodge chief executive Peter Gowers said: “It’s quite a tough market out there but Travelodge has continued to outperform despite the challenging conditions.
“We’ve been investing in greater choice for customers while maintaining our reputation for low prices, helping us attract more and more people looking to make their travel money go further in these uncertain times.”
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He added: “With all the political and economic uncertainty, we naturally remain cautious about the short-term outlook.
“But in the longer-term, the fundamentals for low-cost hotels remain good, and with our clear brand proposition and strong development pipeline, we are well positioned for the future.”