Platitudes in women’s sport are empty, patronising and offensive Sport Business Georgia Bridgwood argues that women’s sport should rid itself of platitudes; they’re empty, patronising and offensive. “You got this,” proclaimed Adidas. “Thirsty for more,” said Pepsi. “You don’t get it,” I thought to myself. In our exploration of ‘now what?’ for women’s sport at SXSW London this month, the panel dug into why we’re in [...]
Exclusive: Eilish McColgan joins performance nutrition brand Science in Sport Sport Business Distance runner Eilish McColgan has hailed upcoming research developments for female athletes after this morning joining performance nutrition brand Science in Sport. The reigning 10,000m Commonwealth Games champion, from Scotland, has become a member of Science in Sport’s Elite Performance Advisory Panel, citing the need to tackle the research gap between men’s and women’s sport. [...]
Mayor Khan hails London as ‘undisputed global capital for women’s sport’ amid £50m boost Sport Business Mayor of London Sadiq Khan has hailed the capital as the “undisputed global capital for women’s sport” after the sector pulled in £55m in 2025. City Hall research claims that events such as the Women’s Rugby World Cup final, the WTA event at Queen’s and the Hundred all contributed to £55m being delivered into the [...]
2026 Women’s T20 World Cup winners’ prize money frozen despite pot increase April 13, 2026 Prize money for the winners of this summer’s Women’s T20 World Cup in England and Wales has been frozen despite the overall pot rising to a record $8.8m. The International Cricket Council has increased the prize fund by 10 per cent from the last edition in 2024 but the expansion of the tournament to 12 [...]
New insurance products for female sports stars must cover fertility care April 12, 2026 With changes to insurance products for female sports stars incoming, Dr Mireia Galian says women can’t be undermined though a lack of consideration for fertility support Maintaining good health and wellbeing goes hand in hand with performance for elite athletes. But for women, there’s an added layer. Women’s health and biology – such as natural [...]
Women’s Super League fans spend more on matchdays than Premier League counterparts March 12, 2026 Football fans attending Women’s Super League matches spend more than those going to Premier League games, according to new research commissioned by Barclays. Fan spend per matchday, excluding tickets, averaged £145 for supporters in the WSL compared with £138 in the Premier League, the research found. Non-food spending – merchandise and match programme – was [...]
Tottenham Hotspur Women MD: ‘We want to be challenging for the WSL’ March 10, 2026 You could be forgiven for thinking that it’s all doom and gloom at Tottenham Hotspur, but there is a good news story unfolding in N17. While the men’s team toil to stay in the Premier League as their mortal enemies from down the road close in on the title, Spurs Women are on a gloriously [...]
Women’s Super League chief paid £531,000 as it made £2.4m loss January 29, 2026 The highest earner at the independent company set up to run the Women’s Super League, believed to be chief executive Nikki Doucet, was paid £531,000 as it made a £2.4m loss. Accounts published by Companies House reveal the finances in the first year of Women’s Super League Football Limited, which took over management of the [...]
Dallas Mavericks owner-backed Orreco acquires Ennis-Hill’s Jennis January 26, 2026 A women’s hormone health platform founded by Dame Jessica Ennis-Hill has been acquired by AI bio-analytics platform Orreco. Jennis, the health and performance platform, was founded by London 2012 gold medal winner Ennis-Hill, joins parent firm Orreco AI and subsidiaries FitrWoman – a platform used by England’s Lionesses – and DDSA Computer Vision – a [...]
Richest women’s football teams 2026: Arsenal pip Chelsea and Barcelona January 19, 2026 Arsenal have overtaken Barcelona Femeni to become the richest women’s football team in Europe, according to Deloitte’s latest annual rankings. Last season’s Champions League winners topped the list of women’s football clubs ranked by revenue for the first time, with Arsenal earning €25.6m (£21.5m) in 2024-25. Women’s Super League holders Chelsea are a close second [...]