No Pac-Man in Paris, but does esports really need the Olympics? Opinion: Does esports need the Olympics anyway? Only four years ago, esports looked destined to be included as exhibition events at the Paris 2024 Olympics, en route to full medal inclusion at Los Angeles 2028. But the pandemic took the momentum out of their advocates’ lobbying and the success of the new sports showcased at Tokyo appears to have put paid to [...]
Screenshot: Will the digital advertising boom ever end? Screenshot: Will the digital advertising boom ever end? This week **Media Moment of the Week: You are what you tweet **Will the digital advertising boom ever end? **Esports: Britain’s next big thing? Media Moment of the Week: You are what you tweet You know the scenario: someone says something you don’t like on Twitter and you have an overwhelming urge to rise to [...]
Exclusive: UK esports funding hits record high amid lockdown gaming boom Exclusive: UK esports funding hits record high amid lockdown gaming boom British esports startups enjoyed record levels of investment last year as surging interest in the sector during Covid lockdowns helped fuel a major cash injection. Esports firms raised £42m in 2020, which was a record year for both value and number of deals. The momentum has continued into 2021, with eight deals worth £15m already [...]
Dele Alli-backed esports firm Excel raises £17m from City investors July 2, 2021 Excel, a British esports franchise endorsed by Tottenham Hotspur footballer Dele Alli, has secured millions of pounds in funding from some of the City’s biggest investors. The rapidly growing gaming organisation, which competes in the League of Legends and Fortnite divisions, today announced a £17m funding round. JRJ Group, which bought a minority stake in [...]
David Beckham-backed Guild Esports signs up Samsung as a sponsor June 21, 2021 David Beckham’s London-listed Guild Esports organisation has signed Samsung as a sponsor. The one-year deal to be Guild’s official display partner is the electronics giant’s first with a British esports team. Samsung is meeting the undisclosed value of the deal with 50 per cent cash and 50 per cent value in kind, in the form [...]
Premier League deal: Fast-growing sportswear brand owned by Andy Murray signs up Wolverhampton Wanderers May 21, 2021 Fast-growing UK sportswear brand Castore, which is part owned by Sir Andy Murray, has agreed its first kit deal with a Premier League club. The company will now supply Wolverhampton Wanderers in a multi-year partnership thought to be worth several million pounds. It comes less than a week after it was disclosed that the Liverpool-based [...]
Spy scandal: Businessman admits smuggling marine tech to China April 28, 2021 A Chinese businessman has pleaded guilty to smuggling marine technology out of the US to help China’s efforts to develop underwater military drones. Shuren Qin, a marine biologist who owns a company that sells oceanographic instruments, pleaded guilty in Boston federal court to illegally exporting devices called hydrophones, which monitor sound underwater. His plea related [...]
6 esports business leaders that you should follow March 31, 2021 Esports has become a global phenomenon that has created a new class of super star celebrity and plenty of healthy competition between world-class professional esports teams. In 2019 approximately 32% of Internet users aged between 16 and 24 watched esports. Then came the lockdowns of 2020, and viewership skyrocketed. Twitch saw an increase of 17% [...]
eSports team expands into India March 26, 2021 One of Europe’s biggest eSports brands, Team Vitality, has today announced its first all-Indian mobile eSports roster. The move represents the Paris-based eSports brand’s first major expansion beyond Europe and its first foray into the world of mobile eSports. The announcement reconfirms the brand’s plans to globalise its teams into Asia and South America. The [...]
The Week in Sportbiz: Fresh fears over Tokyo Olympics; Pound calls for athletes to jump vaccine queue; China’s $900m esports palace January 7, 2021 Tokyo 2020 Olympics organisers have attempted to calm fears that the Games will not go ahead after a state of emergency was declared in the city. Japan’s prime minister Yoshihide Suga announced the measures today in response to a steep rise in Covid-19 cases. The Olympics was rescheduled in response to the pandemic last summer [...]