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Esports

  • David Beckham’s former esports team owes millions after closure

    Business

    Creditors of an esports company initially backed by David Beckham are set to be left out of pocket to the tune of more than £2m after the firm went out of business. Guild Esports, which owns a multi-story gaming venue in Shoreditch, officially entered voluntary liquidation earlier this month after first being put up for [...]

    David Beckham was a major shareholder in the firm. Credit: Guild Esports
  • How David Beckham got into drone warfare

    Business

    A question: which stocks are among the best performing in 2025? You might pick Palantir, the US software business run by billionaire Alex Karp that’s trading on eye-popping multiples. It’s gone up a pretty respectable 145 per cent since January. Or maybe you’d opt for something more wacky like Smarter Web Company, the small website design [...]

  • David Beckham-backed Guild Esports put up for sale on insolvency marketplace

    Sport Business

    An esports company backed by David Beckham has been put up for sale on an insolvency marketplace, City AM can reveal. Guild Esports, which owns a multi-story gaming venue in Shoreditch, is seeking offers from prospective buyers with a bid deadline of Friday. Founded in 2018, the company employed esports teams which competed in popular [...]

  • Sport sponsorship: Best deals, who’s investing and 2025 growth

    January 5, 2025

    As 2025 kicks off, the sports sponsorship landscape is brimming with opportunity. New trends are emerging and the environment is ripe for seasoned sponsors to make bold investments promoting new brand offerings. With Premier League clubs preparing for life after gambling sponsors and athlete-driven media platforms gaining traction, the industry is undergoing a transformation that [...]

  • Ed Warner: Have sports missed esports boat – or was there never one to catch?

    October 31, 2024

    Ahead of the League of Legends Worlds 2024 in London this weekend, Ed Warner wonders whether sports have got esports all wrong.

  • Quadrant: McLaren F1 star Lando Norris’ gaming brand in the red

    October 1, 2024

    It has been revealed that Quadrant, the entertainment and gaming brand founded by McLaren F1 star Lando Norris, has slumped into the red. The London-based business has reported negative total equity of £405,221 for 2023, its latest financial year. The total, revealed in newly-filed accounts with Companies House, comes after Quadrant posted a positive total [...]

  • Guild Esports: David Beckham-backed firm receives bid after funding warning

    August 5, 2024

    The David Beckham backed gaming company Guild Esports is set for a takeover by the investment group DCB Sports after it warned last week it was facing a financial crisis.

  • Guild Esports: Beckham-backed gaming group slashes costs as revenue dips

    June 28, 2024

    The David Beckham-backed gaming company Guild Esports has cut its pre-tax loss after slashing its costs amid a "challenging macroeconomic environment" for the company, according to a newly filed half-year report.

  • David Beckham-backed Guild reveals Call of Duty team for Esports World Cup

    June 19, 2024

    David Beckham's London-listed business Guild Esports has revealed it will enter a star-studded team into the Call of Duty: Warzone contest at the global gaming tournament Esports World Cup (EWC).

  • David Beckham-backed Guild gains entry into Esports World Cup Club 

    June 13, 2024

    Guild, Esports, a gaming company co-owned by David Beckham has confirmed its entry into a number of competitive gaming competitions. 

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