The football club of the future? How Lewes FC’s principles have started to pay off – and their aim of becoming the world’s most owned team March 5, 2021 They take pride in doing things differently at Lewes FC, the small football club with big ideas. From the beach huts that act as hospitality boxes at the Dripping Pan, their distinctive ground with the sunken pitch, to the prosecco served at matches and the pop-culture inspired posters that advertise fixtures, the East Sussex outfit [...]
Barcelona and Real Madrid handed multi-million tax bills as European Court of Justice issues ‘definitive’ verdict in state aid case March 4, 2021 Barcelona and Real Madrid must pay millions of Euros in extra tax after the European Court of Justice found they benefited from state aid. The verdict from the European Union’s top court settles a long-running legal battle involving four of Spain’s leading football clubs. Athletic Bilbao and Osasuna are the other teams facing bills for [...]
Cazoo, Dettol and Tik Tok: How the pandemic has changed the sport sponsorship landscape March 3, 2021 The pandemic may have halted the changing of the guard at Buckingham Palace, but in the world of sport sponsorship it has sparked some dramatic moves. New entrants are making major investments while more established sponsors have moved aside to make way. A combination of enforced changes of habit and the uneven nature of Covid-19’s [...]
beIN Sports wins legal battle to prevent Fenerbahce manipulating the broadcaster’s logo for ‘beFAIR’ protest campaign March 2, 2021 beIN Sports has succeeded in its legal bid to stop Fenerbahce using the beIN logo for the club’s “beFAIR” campaign against the broadcaster. The network lodged an application for an emergency injunction against Fenerbahce for breach of intellectual property last week – as revealed by City A.M. On Friday Turkish courts ruled in beIN Sports’ [...]
Doing good is now part of doing business: Why every sports brand and athlete needs to help society in order to find commercial success March 2, 2021 The influence and social media reach of sports women and men is incredible – and growing. But who is using it to greatest effect, both for their own benefit and that of society? Cristiano Ronaldo has 263m followers on Instagram and Lionel Messi has over 100m on Facebook. Manchester United, widely regarded as the biggest [...]
FC Barcelona offices searched by police ‘in connection with Barcagate scandal’ March 1, 2021 Catalan police searched the offices of FC Barcelona this morning, the football club have confirmed. Spanish media said the search related to last year’s Barcagate scandal, in which senior figures at the club were accused of ordering social media campaigns against enemies. Local reports also said former Barcelona president Josep Maria Bartomeu and current chief [...]
Euro 2020 will happen this year and fans could follow their teams overseas, says European football’s Covid-19 chief February 24, 2021 Uefa’s Covid-19 tsar says there is no question of Euro 2020 being cancelled and that fans could yet be allowed to travel internationally to the games. The tournament was postponed last year due to the ongoing coronavirus pandemic and rescheduled for 11 June to 11 July this year. “There is no way the Euros will [...]
Why science, engineering and business must unite to protect our athletes and the sports we love February 24, 2021 The stadiums were echoing, the stands empty, but when normal life ground to a halt, many professional sportsmen and women played on. The spectacle gave the rest of us a dose of much-needed escapism. Watching from our locked-down homes, it was easy to imagine the athletes on-screen didn’t have a care in the world beyond [...]
Expecting football to make Twitter and Facebook stop social media abuse is like asking your six-year-old to tackle Cristiano Ronaldo February 23, 2021 The English football community has finally had enough of the rampant racial abuse and bullying its players suffer on social media. Police are investigating and thePremeir League and other bodies have made an unprecedented direct plea to Mark Zuckerberg and Jack Dorsey. Of course, these issues on social media don’t just impact football players or [...]
Up to 10,000 sports fans to be allowed back to stadiums from 17 May, says Prime Minister February 22, 2021 Sports fans will be allowed to return to stadiums from 17 May, with up to 10,000 spectators permitted in the largest venues. Prime Minister Boris Johnson announced the relaxation of rules today as he laid out his plans for emerging from lockdown. The announcement means that crowds should be in attendance for Euro 2020 matches [...]