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ITV

  • Why World Cup hydration breaks will push traditional ads to the subs bench

    Sport Business

    Hydration breaks at the World Cup could usher in major changes to advertising during live sport, writes Jonathan Haines. As broadcasters prepare for the 2026 World Cup, an unexpected talking point has emerged. The tournament will feature mid-half hydration breaks, introduced to protect players from the searing heat predicted this summer in North America. But [...]

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  • FTSE 100 Live: Airline shares fall after Wizz Air profit warning; Primark new boss

    Markets

    Good morning and welcome back to the City AM liveblog. Global markets returned to a touch of stability on Wednesday as energy prices retreated as investors awaited the latest on the events in the Middle East. The FTSE 100 ended the day 0.8 per cent higher at 10,567.65p – still far below it’s level at [...]

    Protesters in Tehran holding banners amid ongoing civil unrest in Iran, capturing the tension and demands for change
  • Exclusive: Times Radio in discussions for Boat Race radio rights

    Sport Business

    Times Radio is in advanced discussions with the Boat Race over the exclusive radio rights for the annual Oxbridge regatta on the Thames, City AM understands. The race’s TV broadcast is already switching from the BBC to Channel 4 and organisers are now closing in on a move to commercial radio for the first time [...]

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  • Fans negative towards Samsung and Virgin Atlantic Six Nations in-game adverts

    February 16, 2026

    The majority of Six Nations fans have reacted negatively to in-game adverts during the rugby tournament. UK broadcaster ITV’s coverage has been broken up with adverts during scrum resets across the opening two weekends of the tournament, which involves England, Wales, Scotland, Ireland, France and Italy. Samsung and Virgin Atlantic both saw an increase in [...]

  • ITV in-game Six Nations ads will keep sport free-to-air, experts say

    February 4, 2026

    ITV’s introduction of advertising during matches at the Six Nations is a sign of things to come but will keep more sport on free-to-air television, say experts. Starting tomorrow, the broadcaster will show split-screen adverts during pauses in play at this year’s competition, such as when scrums are being reset.  It has led to concerns [...]

  • Prem Rugby signs free-to-air broadcast deal with ITV

    January 22, 2026

    Prem Rugby has extended its deal with ITV to keep England’s top flight league on free-to-air television. The partnership will see the broadcaster show seven matches per season, including the final. It continues a longstanding agreement between the two organisations, with every match each season also broadcast on TNT Sports. The move solidifies the free-to-air [...]

  • Newcastle Red Bulls, Dupont and ITV: Top rugby business stories of 2025

    December 19, 2025

    This year really has been a 12 months where the business of rugby became a major talking point in ovalball discourse. We have always seen the odd deal here or investment there but 2025 has seen a step change across the sport, and it remains to be seen how it will pan out. So here [...]

  • Martin Lewis discovers the stock market

    December 11, 2025

    All of us at City AM would like to give a heartfelt congratulations to personal finance guru Martin Lewis for his discovery of the stock market. This newfound enthusiasm could even see him in the running for the City Champion gong at next year’s City AM Awards. Lewis opened his ITV money show this week [...]

  • ITV to show England’s 2026 World Cup opener, BBC bets on knockout rounds

    December 10, 2025

    ITV will show England’s opening match of the 2026 World Cup against Croatia after it and the BBC confirmed their allocations for the tournament. All 104 matches will be broadcast on free-to-air television in the UK, with the BBC and ITV sharing the fixtures and both showing the final on 19 July. While ITV has [...]

  • Piers Morgan lands $30m backing as Uncensored goes global

    December 6, 2025

    Piers Morgan is closing in on roughly $30m (£22.5m) in new funding to expand his YouTube venture, Uncensored, into a fully fledged global media business. The deal would value the operation at about $130m (£97m). Sky News revealed that the new investors include US merchant bank The Raine Group, whose co-founder Joe Ravitch, a key [...]

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