These are the world’s 50 most valuable brands of 2017
Apple and Google have once again take the two top spots in a list of the world’s 100 most valuable brands, according to rankings by consultancy group Interbrand.
Five UK firms made into into the 2017 best global brands list. These were Burberry, HSBC, Land Rover, Smirnoff and Johnnie Walker.
This is the fifth consecutive year with Apple and Google at the top of the list. Interbrand assembles the list based on a brand’s financial performance, how it influences consumer choice and it’s ability to command a premium price.
Interbrand values Apple’s brand as worth $184bn (£136bn) and Google’s at $142bn. The most valuable UK brand, HSBC, is valued at $10.5bn and ranked at 47th.
Technology is one of the most dominant sectors on the list, with 15 tech firms making it into the rankings. The automotive sector contributed the most with 16 brands, compared to 12 from the financial services sector and nine from fast-moving consumer goods.
“We are living in one of the most exciting periods of change—societal, technological, industrial—that impacts every aspect of commerce and life,” said Jez Frampton, global chief executive officer of Interbrand.
“In this ever-shifting context, growth becomes more challenging, which is why businesses need brands more than ever. The best global brands understand that brands are the platform for growth.”
There are three new entrants to this year’s list: Italian sports car brand Ferrari is ranked in 88th place, while US tech firms Netflix and Salesforce.com are ranked at 78th and 84th place. Meanwhile, Facebook is the fastest growing brand: its brand value rose 48 percent to $48bn.
The top 50 global brands
Rank | Brand | Sector | Brand Value (USD) | Percentage Change |
1 | Apple | Tech | $184bn | 3% |
2 | Tech | $142bn | 6% | |
3 | Microsoft | Tech | $80bn | 10% |
4 | Coca-Cola | Beverages | $70bn | -5% |
5 | Amazon | Retail | $65bn | 29% |
6 | Samsung | Tech | $56bn | 9% |
7 | Toyota | Automotive | $48bn | -6% |
8 | Tech | $48bn | 48% | |
9 | Mercedes-Benz | Automotive | $48bn | 10% |
10 | IBM | Business services | $47bn | -11% |
11 | GE | Diversified | $44bn | 3% |
12 | McDonald's | Restaurants | $42bn | 5% |
13 | BMW | Automotive | $42bn | 0% |
14 | Disney | Media | $41bn | 5% |
15 | Intel | Tech | $39bn | 7% |
16 | Cisco | Tech | $31bn | 7% |
17 | Oracle | Tech | $27bn | 3% |
18 | Nike | Sporting goods | $27bn | 8% |
19 | Louis Vuitton | Luxury | $23bn | -4% |
20 | Honda | Automotive | $23bn | 3% |
21 | SAP | Tech | $23bn | 6% |
22 | Pepsi | Beverages | $20bn | 1% |
23 | H&M | Apparel | $20bn | -10% |
24 | Zara | Apparel | $19bn | 11% |
25 | IKEA | Retail | $18bn | 4% |
26 | Gillette | FMCG | $18bn | -9% |
27 | American Express | Financial Services | $17bn | -3% |
28 | Pampers | FMCG | $16bn | 2% |
29 | UPS | Logistics | $16bn | 7% |
30 | JP Morgan | Financial Services | $16bn | 11% |
31 | Budweiser | Alcohol | $15bn | 2% |
32 | Hermès | Luxury | $14bn | 11% |
33 | Ford | Automotive | $14bn | 5% |
34 | eBay | Retail | $13bn | 1% |
35 | Hyundai | Automotive | $13bn | 5% |
36 | Nescafe | Beverages | $13bn | 1% |
37 | Accenture | Business Services | $12bn | 4% |
38 | Audi | Automotive | $12bn | 2% |
39 | Nissan | Automotive | $12bn | 4% |
40 | Volkswagen | Automotive | $12bn | 1% |
41 | Philips | Electronics | $12bn | 2% |
42 | AXA | Financial Services | $11bn | 5% |
43 | Kellogg's | FMCG | $11bn | -6% |
44 | Goldman Sachs | Financial Services | $11bn | 16% |
45 | L'Oréal | FMCG | $11bn | -2% |
46 | Citi | Financial Services | $11bn | 3% |
47 | HSBC | Financial Services | $11bn | 1% |
48 | Porsche | Automotive | $10bn | 6% |
49 | Allianz | Financial Services | $10bn | 6% |
50 | Siemens | Diversified | $10bn | 6% |