Wednesday 13 May 2020 5:30 am

The City View, from City A.M., with Johnny Hornby

In this episode Christian is joined by Johnny Hornby, one of the most influential men in advertising – chairman and CEO of The&Partnership, the largest independent ad agency in Europe. 

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Johnny sets out why he believes companies must continue to advertise and communicate during the crisis – and it’s not just the obvious reason that he runs an ad agency. With a captive audience at home, including the hard to reach 16-30 demographic, brands that engage now could reap the rewards – provided their content is sensitive, relevant and authentic.

Also in this episode, Christian looks at the chancellor’s announcement on extending the Coronavirus job retention scheme; the tough times facing property giant Land Securities; and the latest row in the Brexit negotiations, this time over financial services.

Read more: Adverts in adversity: Johnny Hornby on the case for advertising through Covid-19

Listen to our daily City View podcast as we chart the economic fallout and business impact of the coronavirus pandemic.

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Disclaimer: Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 76% of retail investor accounts lose money when spread betting or trading CFDs with ETX. You should consider whether you understand how spread bets or CFDs work and whether you can afford to take the high risk of losing your money. Authorised and regulated by the Financial Conduct Authority with Financial Services register number 124721. ETX Capital provides an execution-only service and therefore any market analysis, opinion, commentary or other information provided during this webinar is for educational purposes only and is not intended to be a personal recommendation or construed as advice. ETX Capital and the presenter are not financial or investment advisors and do not recommend any instrument of any kind.  Any instruments that are mentioned throughout are cited only for illustrative and educational purposes.

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