Monday 15 June 2015 1:42 pm

Talent agency IMG signs top eSports organisations Cloud9, Dignitas and SK Gaming


I'm a sports and sports business journalist with City A.M. Follow me for coverage of the industry behind sports and the money made by top athletes. I've provided expert commentary on sports business for both TV and radio, including the BBC World Service. My email is always open to tips and story ideas: joe.hall@cityam.com

I'm a sports and sports business journalist with City A.M. Follow me for coverage of the industry behind sports and the money made by top athletes. I've provided expert commentary on sports business for both TV and radio, including the BBC World Service. My email is always open to tips and story ideas: joe.hall@cityam.com

International talent agency IMG has increased its presence in the growing professional video gaming industry by signing three of the biggest organizations in eSports.

The agency which represents superstar athletes such as Novak Djokovic and Gerard Pique has added Cloud9, Dignitas and SK Gaming – three leading eSports groups – to its clientele.

Read more: Over 30m people have watched Gfinity's London eSports events


With total industry revenue expected to surpass $500m (£321m) this year,  IMG is looking to solidify its stake in eSports after acquiring the Global eSports Management agency in January.

In a statement IMG said the deal marked "the first time a major agency has signed eSports organizations of this scale".

The choice of the UK-based Dignitas, as well as American Cloud9 and the German the SK Gaming, are serious acquisitions that signify IMG's recognition of their already huge popularity (Cloud9 and Dignitas boast over 100,000 Twitter followers) and its desire to spread itself across a number of eSports markets.

All three organizations have teams currently competing at the huge Dreamhack 2015 event which is expected to attract over 26,000 visitors.

Cloud9, which boasts top players in games such as Counter-Strike: Global Offensive (CS:GO) and Dota 2, has secured sponsorships from manufacturer HTC and chipmaker Intel.

Share


Tags: