Super Bowl LVIII ads are a reminder of how the industry can do better February 10, 2024 The Super Bowl shows us why advertisers should be holding themselves to a higher level throughout the year, argues Rowenna Prest, chief strategy officer at advertising services firm Joint. The Super Bowl is one of the most watched sporting events in the world and by far the biggest TV moment in the US. According to [...]
Where can I watch the Six Nations in London this weekend? February 9, 2024 The Six Nations is up and running across Europe and London’s pubs and bars are loving it. England, Scotland and Ireland won in round one but round two sees a huge England vs Wales clash. Here are the top spots that City A.M. have tried for you to get stuck into. Flat Iron Square, London [...]
Why women’s football bucked the men’s trend in the January transfer window February 9, 2024 World records were broken as more world stars flocked to the WSL.
Ollie Phillips: England will solve defensive holes to beat Wales February 8, 2024 My prediction of an England Six Nations title is still on, just about. And I don’t see that being derailed this weekend against Wales. Wales didn’t actually play that badly against Scotland but I just don’t think they’ve got it in them to pull off an upset at Twickenham. When you look at their 23 [...]
Where is Jesse Lingard playing now that he has FINALLY found a new club? February 8, 2024 Former England and Manchester United midfielder Jesse Lingard has finally got himself a new club having been a free agent since leaving Nottingham Forest last year. Lingard reportedly offered himself to the Saudi Pro League – where the likes of Cristiano Ronaldo, Karim Benzema and N’golo Kante ply their trade – and Barcelona but has [...]
Jon Rahm and Tyrrell Hatton get Ryder Cup lift ahead of LIV Golf’s debut in Las Vegas February 8, 2024 Rahm and Hatton teamed up as Europe beat the US last year in Rome.
‘The supply-demand balance in sport needs re-calibrating’ February 8, 2024 It would be nonsense to ask how much money top golfers need. How much they want, however? That’s easy. More. And more is what’s coming their way, this time from private equity investment into the PGA Tour, herd-following the Saudi investment via LIV Golf into the sport. It’s not just golf where athletes are reaping [...]
Sports tech: Why super Speedo is making a splash yet again February 8, 2024 Speedo is no stranger to revolutionary tech. But 15 years on since the ban of a race suit they produced that was deemed “technical doping”, they’re back with a new bit of space age tech that could change the swimming world. Matt Hardy takes a deep dive. Pharmaceutical doping has been at the heart of [...]
‘France promised to be all I enjoy about rugby. They’ve let me down’ February 7, 2024 When Ben O’Keeffe blew his full-time whistle last Saturday afternoon it marked the conclusion of round one of the Six Nations. And amid the feelings of what could have been for Scotland after their Wales scare or for England with Italy breathing down their necks, it was France who left a longstanding and unsavoury aftertaste [...]
Knight Frank ditch Middlesex cricket in blow to cash-strapped club, reports February 7, 2024 Middlesex have suffered a major blow ahead of the new County Championship season with main sponsor Knight Frank terminating their contract a year early. It adds misery to a club who are cash-strapped, having posted losses of £950,000 in their 2021 accounts and who have seen dwindling cash reserves. The club yesterday announced they were [...]