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      Why sport fans got bored of influencers and forced brands into a mind shift

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Sport

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  • Premiership clubs cannot get bored of Champions Cup failures, it’s the pinnacle

    April 8, 2025

    Looking across the results from the Investec Champions Cup and EPCR Challenge Cup at the weekend with a focus on the seven English teams, there were six results that went the way many expected and one that didn’t. Gloucester’s victory in France against Montpellier was a real surprise, but wins for Northampton Saints and Bath, [...]

  • Exclusive: India players from IPL close to Hundred cricket inclusion

    April 7, 2025

    Senior figures in English cricket are confident that India will release current men’s internationals to play in the Hundred as soon as next year. India’s governing body the BCCI has not permitted their male stars to play in overseas T20 competitions, maintaining their exclusivity to the Indian Premier League. But with four of the eight [...]

  • Scottie Scheffler: Tiger feat in world No1’s crosshairs at Masters

    April 7, 2025

    Scottie Scheffler has become accustomed to being compared to Tiger Woods and this week at the Masters the world No1 has another chance to emulate the 15-time major winner. Woods is the last man to win back-to-back Green Jackets at Augusta National, a feat which has gone unrepeated since he was in his heyday in [...]

  • Southampton task former 777 chief with finding new manager

    April 7, 2025

    Southampton have tasked a former director of the failed 777 sports group with recruiting their new manager after sacking Ivan Juric following their relegation. Juric lasted just 98 days and won only one of his 14 Premier League games, a run that saw them break the record for the earliest relegation from the Premier League. [...]

  • Harry Brook: England chiefs fast-track new ODI and T20 captain

    April 7, 2025

    England cricket chief Rob Key admits they have had to fast-track Harry Brook after the Yorkshire batter was named captain of the one-day and T20 teams. Brook’s elevation comes just three years after he made his white-ball debut for England and follows the resignation of Jos Buttler in the wake of a disappointing Champions Trophy. [...]

  • Chelsea received payment from Boehly-linked Vivid Seats

    April 7, 2025

    The controversial ticket reselling site linked to Chelsea co-owner Todd Boehly, Vivid Seats, made a payment to the club in the 2023-24 accounting period. A payment of £93,000 from Vivid Seats is listed under “transactions with related parties” in the club’s accounts published on Companies House over the weekend. Last month the Chelsea Supporters’ Trust [...]

  • Masters 2025: Spectators paying $1,000 shut out at Augusta National

    April 7, 2025

    Spectators and players at this week’s Masters are set for early disruption after thunderstorms caused organisers to delay Monday’s practice round at Augusta National. Rain is forecast to fall all day, but it is hoped that players will be able to get out onto the famous course in the afternoon if, as expected, the worst [...]

  • Eddie Hearn and Frank Warren interview: ‘Let’s not f*** this up’

    April 7, 2025

    Listening to Eddie Hearn and Frank Warren bounce off each other it is easy to forget they were sworn enemies until around 18 months ago. That was when Saudi sports impresario Turki Alalshikh essentially instructed Britain’s two biggest boxing promoters to bury the hatchet if they wanted to keep staging lucrative fights at his expense [...]

  • NFL: GB and Ireland could stage more matches outside of London

    April 6, 2025

    The chief of NFL in the UK and Ireland has said the region could have more games outside of London in the future. Dublin’s Croke Park will host its first NFL match in the 2025 season, in addition to the three games which take place annually in London. Henry Hodgson, NFL UK general manager, admitted [...]

  • Grand National Prize money: How much does Aintree winner get?

    April 5, 2025

    This evening sees the return of the iconic Grand National horse race at Aintree on Merseyside. A field of 34 horses and jockeys will take to the racecourse, with 30 fences – including the Chair and Water Jump – between the start line and racing glory. I Am Maximus (Paul Townend, Willie Mullins, J.P. McManus) [...]

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