Why authenticity is key to US sport succeeding in Europe January 24, 2026 The NBA London 2026 game is not another overseas exhibition. It is the clearest signal yet that US sports leagues are no longer treating Europe as a touring destination, but as a long-term growth market with serious commercial intent. And that shift matters. The window to engage early with the next generation of global sports [...]
Drinking in stands hailed as success as more clubs join WSL pilot scheme January 23, 2026 Women’s Super League chiefs have hailed its trialling of allowing football fans to drink alcohol in the stands as a major success as more clubs take advantage. The Fan Choice pilot was rolled out across 14 clubs in the WSL and WSL2 this season after a small-scale experiment in the second half of last term [...]
UK police rap Fifa chief Infantino for Davos joke about British fans’ arrests January 23, 2026 UK police chiefs have hit back at Fifa president Gianni Infantino for mocking England, Wales, Scotland and Ireland fans’ behaviour at World Cups. Infantino used an appearance in Davos this week to quip that “for the first time in history, no Brit was arrested during a World Cup” at the Qatar 2022 tournament, calling the [...]
Judge awards McLaren F1 team over $12m in Alex Palou trial January 23, 2026 Formula 1 team McLaren have been awarded over $12m after a trial involving former driver Alex Palou. Palou backed out of a multi-year deal with McLaren, with the Spaniard insisting he did so because the Woking outfit failed to put him on a path of transition to Formula 1. He instead re-signed with Chip Ganassi [...]
Trinity Rodman: NBA legend’s daughter signs record women’s football contract January 23, 2026 Trinity Rodman has become the highest-paid player ever in women’s football after a controversial rule change allowed Washington Spirit to tie her to a new contract worth more than $1m a year. The 23-year-old forward and daughter of notorious NBA star Dennis Rodman has signed a three-year deal to remain in the NWSL, North America’s [...]
Castore add Australia to growing rugby portfolio January 23, 2026 Manchester-headquartered Castore has signed a five-year deal with rugby union’s Wallabies, which will see the sports apparel brand on Australia’s shirts at their home World Cup. “The new agreement will see the Wallabies, Wallaroos, Australian men’s and women’s sevens teams and Australian pathways teams proudly wearing Castore-issued sportswear from January 2026,” a statement read. The [...]
Someone put out the bin fire that is the Welsh Rugby Union January 23, 2026 Every sporting body goes through its annus horribilis, when nothing seems to go right and the public demands answers as a result. But the Welsh Rugby Union and the sport more broadly across the Severn Bridge is into what feels like its fifth consecutive year of horror and a complete inability to shift the narrative. [...]
Two top flight clubs in same league to be owned by same firm after major sport decision January 22, 2026 Two top flight sporting clubs in the same league are set to be owned by the same private stakeholder after a major decision was made in Cardiff. United Rugby Championship teams Ospreys and Cardiff will be owned by the same firm, Y11, after the Welsh Rugby Union agreed to sell their holding in the Cardiff [...]
Springboks and All Blacks to play Test rugby in Baltimore, United States January 22, 2026 The Springboks and All Blacks will face off in the United States as international rugby ramps up its presence across the pond. New Zealand and South Africa will head to the M&T Bank Stadium in Baltimore – home of NFL franchise Baltimore Ravens – next September as part of their “Greatest Rivalry” series, a version [...]
Premier League’s smallest stadium gets approval to begin £90m rebuild January 22, 2026 AFC Bournemouth have been granted planning permission for the first phase of a £90m redevelopment that will increase capacity at the Vitality Stadium to more than 20,000. The club, whose 11,000-seat ground is the smallest in the Premier League, have been given the green light for “enabling works”, the first of three phases of improvements [...]