David Beckham-backed Guild Esports put up for sale on insolvency marketplace August 14, 2025 An esports company backed by David Beckham has been put up for sale on an insolvency marketplace, City AM can reveal. Guild Esports, which owns a multi-story gaming venue in Shoreditch, is seeking offers from prospective buyers with a bid deadline of Friday. Founded in 2018, the company employed esports teams which competed in popular [...]
Premier League: Is football the closest sport to perfection? August 14, 2025 Football never seems to go away. Between international tournaments, transfer sagas and pre-season tours, the game hums year-round. But last weekend’s EFL fixtures and this weekend’s Premier League matches mark something more definitive: the start of the new English season. The return of tribal loyalties, tactical debates, and the weekly rhythm that defines so many [...]
Exclusive: Seven in 10 think fans are being priced out of football August 14, 2025 Seven out of 10 football supporters in the UK believe traditional fans are being priced out of watching games, exclusive data for City AM can reveal on the eve of the Premier League’s return. Over 70 per cent of traditional football fans who have attended a match in the last 12 months have told City [...]
Cricket’s dirty secret: Unpaid players, rogue officials and bad governance August 13, 2025 In many ways, these are heady days for cricket. A return to the Olympics in LA in 2028 promises to take a sport with pockets of fervent support to new audiences; The Hundred has shown the game’s appeal to deep-pocketed investors; and the recent series between England and India delivered thrills and spills in the [...]
Exclusive: America’s Cup deal opens door to sailing prize money August 13, 2025 The new commercial partnership signed as part of the coming 38th America’s Cup opens the door to the world’s oldest sporting trophy offering prize money, City AM can reveal. An agreement signed by the defending champions, The Royal New Zealand Yacht Squadron, and the British challenger, The Royal Yacht Squadron, is seen as a seismic [...]
City AM Triathlon Team Challenge at T100 London hailed as great success August 13, 2025 A successful London T100 Triathlon weekend saw Maurten UK come home first in the City AM Triathlon Team Challenge. The London-based subsidiary of Swedish sports nutrition company Maurten AB came first out of 26 City AM Triathlon Team Challenge teams in a time of one hour, 12 minutes and 47 seconds. The likes of Steph [...]
Experts: Sport to play role in Trump Ukraine peace talks with Putin August 13, 2025 Sport could be a key player in the Ukraine peace talks between Donald Trump and Vladimir Putin in Alaska on Friday. While “land swapping” and “combat lines” are set to dominate the discussions at an Anchorage army base this week, geopolitical experts have suggested sport could be used as a soft diplomacy tool, to demonstrate [...]
Spurs to play for £4.3m ahead of new Premier League season August 13, 2025 Tottenham Hotspur have the chance to bag €5m (£4.3m) in prize money as they face PSG in the Uefa Super Cup on Wednesday. Spurs are set to receive €4m (£3.4m) regardless of the result, but a win against the Ligue 1 champions would add an extra €1m (£0.8m) to the prize pot. The Uefa Super [...]
Chanel chief Leena Nair joins Tech Titans investor group at London Spirit August 13, 2025 Chanel chief executive Leena Nair has joined the Tech Titans group of investors who now own 49 per cent of London Spirit. The British-Indian executive was at Lord’s last week for the first game of this year’s Hundred competition between Spirit and Oval Invincibles after reaching out to Nikesh Arora, the chief executive of Palo [...]
Haileybury: Inside the private school producing sport stars like Piastri August 13, 2025 Haileybury boasts some of Britain’s great modern athletes, and now they’re supporting Australian Oscar Piastri as he chases a world title. But how do they churn out talent? Formula 1’s man to beat at the moment is Oscar Piastri and, while a sportsperson from Melbourne may usually be associated with schooners, shoeys and thongs, there’s [...]