Hey Siri: Can ChatGPT save Apple’s AI woes? July 1, 2025 After years of insisting it could do AI its own way, Apple is now reconsidering that approach – and the implications could reshape its core product experience. The iPhone maker is in talks with Anthropic and OpenAI about powering a revamped Siri, reported Bloomberg, potentially swapping out its own foundation models for one of their [...]
Is Apple losing the AI war? June 26, 2025 Apple’s position in the rapidly evolving artificial intelligence landscape is increasingly precarious. While rivals such as Google, Microsoft and even Samsung have surged ahead by integrating large language models (LLMs) and generative AI into their products, Apple’s progress has been notably cautious and incremental. Commentators and insiders alike question whether Apple is losing the race [...]
Samsung Galaxy S25 Ultra review: sleeker, shinier, faster June 12, 2025 How much more powerful can an Android phone get? Samsung’s newest model, the Galaxy S25 Ultra, comes packed with all sorts of bells and whistles, but this time in a trimmer case. It is a lighter and sleeker beast than previous models, while also managing to keep one of its flagship features, the S-Pen. Delving [...]
Google back in the hot seat as antitrust pushes Chrome sell April 22, 2025 Alphabet-owned Google returned to a Washington DC courtroom on Monday for the remedies phase of the US government’s landmark antitrust case, with the department of justice (DOJ) calling for a structural breakup of the tech giant – including a forced sale of its Chrome browser. The trial follows a 2023 ruling by US district judge [...]
Tariffs: How much will you now have to pay for an iPhone? April 9, 2025 The price of owning the latest iPhone is about to get even more expensive, thanks to President Donald Trump’s new tariffs on Chinese imports. While the leading tech giant Apple has weathered previous storms with strategic negotiations and supply chain ingenuity, this new wave of tariffs presents a serious test to their pricing strategy. So, [...]
The post-smartphone era: what comes after the touchscreen? April 1, 2025 Smart interfaces and AI agents are the next frontier in digital evolution, so what happens when you no longer need a screen to use your tech? Asks Paul Armstrong We swipe. We tap. We double-click and long-press. For over 20 years, the smartphone has been the interface through which we interact with everything – our [...]
Samsung misses estimates as chip demand dwindles January 31, 2025 Samsung Electronics missed chip profit estimates in its fourth quarter, falling short of market expectations of 3 trillion won (£1.68bn) as competition heightened and demand plateaued. In Friday’s report, Samsung Electronics announced a 22 per cent year over year increase in net profit for its fourth quarter, reaching 7.754tr won (£4.65bn). However, this represented a [...]
Smartphone dominance: Samsung races Apple with new AI launch January 23, 2025 Samsung launched its new artificial intelligence (AI) powered series, marking the latest salvo in its ongoing battle with Apple for dominance in the global market. While Apple continues to hold its commanding lead in the US, with 53 per cent market share compared to Samsung’s 23 per cent; the latter is betting on its AI [...]
Samsung: Profit falls but investors look Nvidia partnership January 8, 2025 Samsung Electronics flagged weaker-than-expected profit for its final quarter of 2024, yet optimism around future high-performance memory sales boosted its stock by 3.4 per cent on Wednesday. In this morning’s report, the company attributed this miss to memory chip prices, soft smartphone demand, and heaving R&D spending. Samsung’s efforts to remain relevant in the AI [...]
The best and worst sports marketing campaigns of 2024 December 25, 2024 In the true Christmas spirit of judging others, I’ve looked at my favourite – and not so favourite – sports marketing campaigns of 2024. I had planned to hand out awards with categories based on the startling number of current football pundits who were in Graham Taylor’s Euro 92 England squad. The Gary Lineker Award [...]