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  • Fifa’s credibility is shot because it can’t decide what it wants to be

    March 6, 2026

    Does Fifa want football to be pure sporting competition floating serenely above politics, or a global force for peace? Its current approach is dumbing down, writes Matt Readman. On 21 June 1998, Iran faced the United States at the Fifa World Cup in what was billed as the most politically charged football match in history.  Fifa later declared it the match that “football [...]

  • Premier League + ‘could hurt fan acquisition if rolled out globally’

    March 5, 2026

    The Premier League is “smart” to be experimenting with showing games on its own dedicated app but may find it harder to attract new fans if it leaves broadcasters and streaming platforms altogether, says a leading figure at Dazn. Premier League + will launch in Singapore next season and show all 380 matches live as [...]

  • Birmingham Phoenix Announces Skechers as Lead Partner

    March 5, 2026

    The Phoenix Shirt Now Features Skechers Branding on the Front

  • Ford Mustang Sutton CS800DH review: Taming a wild horse 

    March 5, 2026

    If you have watched the new BBC comedy Small Prophets – and you absolutely should – you will have spotted the Ford Capri. Like its owner, protagonist Michael Sleep, the faded blue coupe looks unkempt and world-weary. But its rumbling soundtrack and subtle ‘2.9 S’ badge soon reveal this to be no common-or-garden Capri.   In [...]

  • Exclusive: Frasers Group acquires stake in athletic giant Puma

    March 5, 2026

    Frasers Group has taken a stake in athletic giant Puma, City AM can reveal.  Retail giant Frasers has acquired 246,000 shares in the athletic group, according to German filings published on Thursday. Puma’s share price currently stands at €22.50, meaning this 5.77 per cent stake is worth more than €5.5m. Frasers Group, founded by British [...]

  • Why La Tzoumaz in the Four Valleys is a beginner’s ski paradise

    March 2, 2026

    If winter sports conjure images of designer salopettes, Champagne-fuelled après-ski and intimidating pistes packed with experts, it may be time to look beyond the Alpine headlines. Tucked quietly into the Four Valleys ski area, Switzerland’s La Tzoumaz offers a gentler, more reassuring introduction to the Alps and proof that when it comes to mountain escapes, [...]

  • Expedia Group Unlocks Sports Tourism Demand Forecasting Through PredictHQ Partnership

    March 2, 2026

    Ahead of this year’s Big Soccer Tournament: Expedia Group becomes PredictHQ’s first deeply integrated online travel agency (OTA) partner, bringing its real-world context directly into Partner Central – the platform lodging partners use to manage rates, inventory and performance New joint forecasts project total traveler spend across North America’s host cities to exceed $8.1 billion USD between June and August 2026 - nearly $750 million higher than last year Accommodation spend is projected to climb 86%, with international arrivals fueling four-digit demand surges in key host cities

  • Hornby offloads toy car brand Scalextric for £20m

    February 27, 2026

    Hornby, the model railway firm advised by Mike Ashley, has agreed to sell toy car racing brand Scalextric for £20m.  Castelnau, Hornby’s parent company, announced on Friday it will sell the toy brand to Purbeck Capital Partners.  Hornby, which also sells toy planes and cars under the Airfix and Corgi brands, has owned Scalextric since [...]

  • Premier League confirms streaming service – and it’s not called Premflix

    February 26, 2026

    The Premier League is to launch a streaming platform in Singapore that could pave the way for a global direct-to-consumer “Premflix” product, CEO Richard Masters has confirmed. The long-rumoured new service, a collaboration with telco StarHub, is to be called Premier League + and show all 380 games live as well as magazine content, starting [...]

  • Ukraine invasion anniversary prompts fresh Russia Paralympics ban calls

    February 24, 2026

    Calls for the ban on Russian Paralympians to be reinstated have heightened as the invasion of Ukraine marks its fourth anniversary. The Winter Paralympics is set to begin next week, days after today’s conflict anniversary, with the International Paralympic Committee admitting 10 Russian and Belarusian athletes despite Western outcry. Officials representing host country Italy have [...]

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