Adidas shares plunge after hike in World Cup marketing spend July 30, 2026 Adidas shares sank this morning after the sportswear behemoth missed quarterly profit expectations amid a hike in World Cup marketing spend. Shares in the German firm opened more than 15 per cent down after missing second quarter profit expectations. The dent came despite revenues rising 14 per cent to £5.7bn but the firm maintained its [...]
Investors – and fans – should welcome Fifa’s $20 billion World Cup stake sale July 29, 2026 Ignore the outcry, Fifa’s plans to sell a minority stake in the World Cup will make international football more transparent and accountable and raise huge sums to develop the game, says Chad Teixeira Football’s governing bodies agree on almost nothing, so when UEFA announces that the World Cup “isn’t Fifas to sell”, it’s worth asking [...]
Bumper IPL takeovers boost T20 cricket franchise league’s value to over $20bn July 29, 2026 Multiple blockbuster team sales have boosted the Indian Premier League’s business value to more than $20bn, according to a new report by global investment bank Houlihan Lokey. The IPL’s value has increased more than 11 per cent year-on-year to $20.6bn following the takeovers of franchises Royal Challengers Bengaluru for a record $1.78bn and Rajasthan Royals [...]
Overseas games: Will World Cup success force Fifa’s hand over divisive issue? July 29, 2026 Fifa’s staging of the World Cup in North America may have been a massive commercial win, but it might also have ramped up the pressure on world football’s governing body to make a decisive call on one of the game’s most contentious issues: domestic leagues taking matches to more lucrative overseas locations. The biggest ever [...]
Real Madrid break world record for sports team with £1bn revenue July 28, 2026 Real Madrid have claimed the highest operating revenue of any sports team in history after reporting income of more than €1.2bn for last season. The figure declared, €1.221bn, equates to £1.04bn and $1.36bn at current exchange rates and is a three per cent increase on the 2024-25 campaign. As such it surpasses the $1.23bn reported [...]
Premier League and EFL set for summit with Football Regulator over new financial deal July 28, 2026 An end to one of the longest-running saga plaguing English football could be in sight after the Premier League and English Football League (EFL) stepped up talks over a blockbuster new financial redistribution deal. Premier League CEO Richard Masters and chair Alison Brittain and their EFL counterparts Trevor Birch and Rick Parry are expected to [...]
Barry Hearn on Brentwood Town investment: ‘I’m a tight bastard but I’m a believer’ July 28, 2026 Matchroom president Barry Hearn on why he has returned to football with Brentwood Town FC, aiming for promotion to the English Football League and educating the council on the club’s need to buy its stadium. Barry Hearn doesn’t miss a beat when asked if he has missed football since selling Leyton Orient more than a [...]
Betfred New Customer Offer – £50 in Free Bets for New UK Users July 24, 2026 Those interested in joining Betfred will be pleased to learn they can get a free bet when they do so. This article will provide all the information users need to know about this offer before claiming, as well as some of the reasons why Betfred is a standout betting platform in the UK. Keep reading [...]
West Ham United London Stadium deal costing taxpayers £19m a year July 24, 2026 The London Stadium deal between West Ham United and City Hall costs taxpayers £19m a year, the stadium company’s chair has revealed. A deal signed in 2013 between then Mayor of London Boris Johnson and bigwigs at the Hammers sees the former Premier League side pay £4.6m in rent per year, dropping this season due [...]
The Rest Is… for the Treasury: Gary Lineker backs wealth tax for rich July 23, 2026 Gary Lineker has urged Prime Minister Andy Burnham to introduce a wealth tax on himself and other millionaires. The former England football player, synonymous with crisps, is one of over 100 millionaires to sign an open letter to No 10 calling for a 2 per cent tax hike on people with assets worth at least [...]