No Limits Tour: Cliff diving, Tom Daley and the TikTokification of sport October 4, 2025 When launching a new sports property it helps to have one of the biggest names in the game lend their support and, in diving, they don’t come much bigger than Tom Daley. So it was a timely boost to the No Limits Tour Cliff Diving Championship that former Olympic champion Daley agreed to appear in [...]
Haverfordwest County: Welsh minnows who reached Europe seek buyer October 3, 2025 The man who took a tiny Welsh football club into European competition – and launched the career of a current Champions League manager – has put Haverfordwest County up for sale. Rob Edwards, who has revived the fortunes of the semi-pro Pembrokeshire outfit since taking over during the Covid-19 pandemic, has made a plea for [...]
Premier League spending not suffocating Europe, insists chief October 2, 2025 Premier League chief executive Richard Masters has denied English clubs’ unprecedented spending in the summer transfer window is “suffocating” rival football leagues. The 20 Premier League clubs spent £3bn over the summer, smashing all records for a transfer window. Their net spend was £1.2bn. This splurge was led by Liverpool, who spent over £400m, while [...]
Exclusive: Arsenal close in on Visit Rwanda partnership extension October 2, 2025 Arsenal are in advanced talks to extend their controversial £10m-a-year commercial partnership with Visit Rwanda, the tourism arm of the East African country. The current agreement, which sees Visit Rwanda appear on the shirt sleeves of the men’s and women’s teams, was due to expire at the end of the season. It has also been [...]
Birmingham owner Wagner breaks ranks over Premier League redistributions October 1, 2025 Birmingham City owner Tom Wagner has broken ranks with his EFL rivals over their attempts to extract more money from the Premier League. The thorny issue is among the top priorities for the incoming Independent Football Regulator after years of talks between the Premier League and the EFL ended in deadlock. Top flight teams currently [...]
Surrey close £60m Oval Invincibles deal with Reliance after eight months October 1, 2025 Surrey have finally exchanged contracts with Reliance Industries over the shareholders’ agreement governing their new partnership in the Oval-based Hundred team after almost eight months of negotiations. The Mumbai Indians owners agreed to pay £60m for 49 per cent of the franchise in February, but talks over the finer details of the deal have been [...]
Saracens: Love to hate, rugby values and mulled name change September 30, 2025 Saracens considered changing their name as part of a recent brand overhaul that they hope will pin them as the “Original Club of North London”. The three-time European champions have given themselves a glow-up, aiming to attract younger audiences to their 10,500-capacity StoneX Stadium in north London and increase the number of sold out matches [...]
Usain Bolt: Family, positivity, and my surprising career change September 29, 2025 What does the fastest man in the world do when he slows down? For the cover of City AM Magazine, Autumn edition, Usain Bolt talks to Sam Kessler about his unrecognisable new life On 16 August 2009, the world record for the 100m sprint was set at 9.58 seconds at the World Championships in Berlin. [...]
Cold Palmer: What footballer’s wine row tells us about trade mark protection September 28, 2025 The recent “Cold Palmer” trade mark case, which saw Chelsea and England footballer Cole Palmer’s application challenged by a vineyard, is a reminder that, whatever walk of business you are in, trade mark registrations are an essential part of business planning. Being a sports personality does not grant you extra rights in your name, likeness [...]
New Balance Arena: Atalanta strike stadium naming rights deal September 25, 2025 Italian football club Atalanta have deepened their ties to the US by agreeing a stadium naming rights deal with sportswear brand New Balance. Boston-based New Balance became the Bergamo team’s kit supplier this season and has quickly doubled down by expanding the partnership. Atalanta are owned by US private equity boss and former Chelsea bidder [...]