Why brands can learn from sports teams about earning fandom November 18, 2025 Brands shouldn’t start imitating sports teams but they do need to understand how fandom makes them so powerful, writes Sarah Hackett. Inflation, tough market conditions and uncertainty around the upcoming Budget are forcing us to make challenging financial choices. Two-thirds of consumers now say that price matters far more than it did before. Our loyalty [...]
Formula 1 financial world on brink of change, says motorsport boss November 17, 2025 Toto Wolff’s minority stake sale in Mercedes could start a domino effect across Formula 1, according to the chief of motorsport’s global trade association. The Austrian is in talks to offload five per cent of Mercedes – which he co-owns equally with the car manufacturer and Ineos billionaire turned Manchester United investor Sir Jim Ratcliffe [...]
Amex cites sponsorship strategy for Gen Z and Millennial credit card surge November 14, 2025 The surge in Millennials and Gen Zers taking out American Express cards is “definitely” down to the financial services provider going big on sponsorship, it says. The New York-headquartered card issuer states that over 60 per cent of Amex’s new global consumer card acquisitions “represent Millennials and Gen Z”, something they attribute to their drive [...]
Exclusive: Middlesex to play just two T20 Blast games at Lord’s in 2026 November 12, 2025 Middlesex will play just two Twenty20 Blast matches at Lord’s next year in a further indication of their declining foothold at the Home of Cricket. The 13-time county champions have been tenants at Lord’s since 1864 and have a 12-month rental agreement with the Marylebone Cricket Club that is renewed on an annual basis, but [...]
Where do Premier League clubs go after betting sponsor ban? November 11, 2025 Adam Raincock analyses where Premier League clubs turn when their voluntary ban on gambling front-of-shirt sponsorship comes into force. The 1984 film The Terminator ends with Sarah Connor being told ‘There’s a Storm Coming’. Fast-forward to 2025, and you could replace Connor with any Premier League commercial director. The same warning applies – there’s a [...]
Spruce Meadows and Cavalry FC: Inside the Southern-Heathcott empire November 11, 2025 Linda Southern-Heathcott is well-known within the Canadian sporting scene. She discusses her empire, the iconic Spruce Meadows and its Masters show jumping event, and one pretty noisy neighbour from the USA. “The only thing that makes sense is for Canada to become our cherished Fifty First State.” Those were the words of one President Donald [...]
Atletico Madrid valued at £2.2bn after Apollo Global Management acquisition November 10, 2025 LaLiga club Atletico Madrid has been valued at around £2.2bn after Apollo Global Management purchased a majority stake in the Spanish team. Chief executive Miguel Angel Gil Marin and president Enrique Cerezo will continue in post but the acquisition represents the latest private equity push into European football. It is understood that the US fund [...]
London set for new 15,000-capacity arena in boost for capital November 10, 2025 The capital is set to gain a 15,000-capacity basketball arena after studies surrounding a new stadium for the London Lions concluded their opening phase. The custom-built, multi-purpose stadium could stage as many as 40 basketball games per season as well as hundreds of cultural events. A London Lions feasibility study conducted in conjunction with The [...]
Skybus steps in to save Cornwall-London route after Eastern Airways collapse November 7, 2025 Cornwall Council has struck an interim deal with airline Skybus to restore a flight route between Cornwall and London, after previous provider Eastern Airways went into administration. The new service is expected to start from late November, with 70-seat planes running daily and ultimately ramping up to twice-daily on week days by February of next [...]
Most valuable teenage footballers ranking shows Chelsea approach is paying off November 6, 2025 Chelsea’s investment in young talent is bearing fruit, with the club now boasting three of the 11 most valuable teenage footballers in the world, according to a new academic study. Barcelona and Spain superstar Lamine Yamal, 18, is streets ahead at the top of the list compiled by the CIES Football Observatory, with a valuation [...]