Christmas adverts 2015: Sainsbury’s Mog the Cat has already beaten John Lewis’ Man on the Moon as most shared November 13, 2015 The Sainsbury's Christmas 2015 advert starring Mog the Cat might have been 18 months in the making, but the supermarket is already reaping the rewards. Because in just over 12 hours since it was launched (the specific time of 7:10pm last night) Mog's Christmas Calamity has already been shared more times than John Lewis' Man on [...]
Sainsbury’s Christmas advert 2015: Has Mog The Cat just won Christmas for the supermarket? November 13, 2015 Oh Mog, have you just won Christmas for Sainsbury's? It's certainly possible, with a fun, heartwarming ad that will appeal to both the young and the old. This year's commercial is certainly a bold departure from last year's sombre tone. Once again, tying its campaign to a good cause (on this occasion, Save the Children, [...]
Christmas adverts 2015 – Sainsbury’s Mog the Cat reviewed: When it comes to John Lewis vs Sainsbury’s, this year it’s no contest November 12, 2015 Last year Sainsbury's surprised everyone by becoming a contender to steal the crown from John Lewis for best Christmas ad. This year, there is no contest. The 3:30-animation of Mog the Cat doing what only the Judith Kerr creation can (causing mayhem, naturally – or in this case, a Christmas calamity), bests its department store [...]
Christmas adverts 2015: Sainsbury’s is feline festive with Mog the Cat campaign and charity tie up with Save the Children and HarperCollins November 12, 2015 If John Lewis' Christmas ad didn't do it for you, perhaps Sainsbury's will be more your cup of tea. The supermarket, which last year came out of nowhere with its tear-jerker themed around the First World War, could be about to convincingly steal John Lewis' crown. Because Sainsbury's has gone all-out for 2015, securing beloved [...]
Trust issues: Why suspicion is beneficial for businesses November 11, 2015 It is often said that trust is the key to success in business. That customer loyalty leads to repeat sales, and that internal suspicions can stifle a team’s productivity, is widely accepted. But recent research in the journal Group Decision and Negotiation suggests that an atmosphere of distrust within working groups can actually boost [...]
Far from being unlucky, home insurance claims actually go down on Friday 13th November 11, 2015 Friday the 13th may have a reputation for being unlucky – but it turns out that doesn't ring true when it comes to household mishaps. Home insurance provider Policy Expert has discovered that claims on home insurance actually go down on the traditional day for bad luck, with claims on some of the most recent Friday 13ths coming [...]
Wada’s report on Russian athletics shows it’s been too easy to corrupt current anti-doping system November 10, 2015 The long-awaited independent commission report of an investigation into allegations first revealed in a German TV documentary shocked but does not surprise those who remember state institutionalised doping of the 1970s. The documentary itself was controversial, alleging doping practices, bribery and corruption in the Russian national anti-doping system involving national doping control officers, laboratory scientists, [...]
New research sheds light on why we believe in superstitions despite knowing they are irrational November 10, 2015 See a penny on the floor during a particularly busy rush hour at Bank station and still feel compelled to pick it up? A new research by University of Chicago Booth School of Business has discovered the reason why normally rational people sometimes do illogical things in the name of superstition. In her paper, Professor [...]
From Sharm el-Sheikh and John Lewis’ Christmas advert to Remembrance Sunday and interest rate rises: Here’s what got us talking this week November 6, 2015 There was a march that turned violent. Middle age somehow got that bit longer. And in darkest Hounslow, people went nuts for bargain-basement housing. The Cenotaph service is open for anyone to attend (Source: Getty) 1) It's Remembrance Sunday this weekend How will you be commemorating the fallen? We have some ideas for you here. And [...]
Laggard no more? A look at what European markets offer investors and why platforms are peering across the Channel November 5, 2015 If you want to keep up with alternative lending, you should probably be looking to the continent. Last week, Seedrs announced a partnership with ING, which will see the platform become the bank’s equity crowdfunding partner in Belgium and Luxembourg. ING will refer businesses to Seedrs if it thinks a firm could benefit from funding [...]