Twitter is reacting to #Brusselslockdown with pictures of cats – and Belgian police have thanked users for doing it November 23, 2015 Brussels has entered its third day of being on lockdown over fears of a Paris-style terror attack, meaning the metro is closed, schools have been shut and businesses advised to tell staff to stay at home. Authorities have also asked that people do not update social media with sightings of police as they carry out [...]
Mog the Cat vs Man on the Moon: Sainsbury’s trumps John Lewis for Christmas advert of the year – but there’s a third surprise most shared ad of 2015 not far behind November 22, 2015 The Christmas bonanza has once again pitted John Lewis and Sainsbury’s against each other to create the year’s most heartwarming advert, and the supermarket appears to have trumped the reigning champion once again. John Lewis has topped the video charts with Man on the Moon for the most shared festive ad of the year in 2015, however, considering it’s [...]
As Christmas adverts battle it out, Google Android beats Disney, Budweiser, John Lewis, Sainsbury’s and Comic Relief to become the most shared advert of 2015 November 19, 2015 John Lewis and Sainsbury's might be battling it out over who will take the number one spot for this year's Christmas advert, but the two retailers are barely on the radar when it comes to the most popular advert of the year so far. That honour goes to Google Android's Friends Furever campaign, featuring some surprising animal friendships. [...]
Sainsbury’s Christmas advert 2015: 39 Mog the Cat books sold each minute since launch November 18, 2015 Sainsbury's has sold 39 Mog the Cat books every minute since they were launched in store last Thursday, taking the top spot in the bestseller charts. Mog’s Christmas Calamity, a book created specially by the author Judith Kerr for Sainsbury's Christmas campaign, is topping both the children’s and adults bestseller charts less than a week after its release. [...]
From Sainsbury’s Christmas advert to the Lord Mayor’s Show 2015: Here’s what got us talking this week November 13, 2015 Boris got into all sorts of bother in Israel. London's saddest skyscraper got given a new lease of life (fingers crossed). And Generation Rent got told to quit their whining. Here's what got us talking this week 1) Are you ready for the Lord Mayor's Show? Today marks the 800th time the procession has been [...]
Christmas adverts 2015: Sainsbury’s Mog the Cat has already beaten John Lewis’ Man on the Moon as most shared November 13, 2015 The Sainsbury's Christmas 2015 advert starring Mog the Cat might have been 18 months in the making, but the supermarket is already reaping the rewards. Because in just over 12 hours since it was launched (the specific time of 7:10pm last night) Mog's Christmas Calamity has already been shared more times than John Lewis' Man on [...]
Sainsbury’s Christmas advert 2015: Has Mog The Cat just won Christmas for the supermarket? November 13, 2015 Oh Mog, have you just won Christmas for Sainsbury's? It's certainly possible, with a fun, heartwarming ad that will appeal to both the young and the old. This year's commercial is certainly a bold departure from last year's sombre tone. Once again, tying its campaign to a good cause (on this occasion, Save the Children, [...]
Christmas adverts 2015 – Sainsbury’s Mog the Cat reviewed: When it comes to John Lewis vs Sainsbury’s, this year it’s no contest November 12, 2015 Last year Sainsbury's surprised everyone by becoming a contender to steal the crown from John Lewis for best Christmas ad. This year, there is no contest. The 3:30-animation of Mog the Cat doing what only the Judith Kerr creation can (causing mayhem, naturally – or in this case, a Christmas calamity), bests its department store [...]
Christmas adverts 2015: Sainsbury’s is feline festive with Mog the Cat campaign and charity tie up with Save the Children and HarperCollins November 12, 2015 If John Lewis' Christmas ad didn't do it for you, perhaps Sainsbury's will be more your cup of tea. The supermarket, which last year came out of nowhere with its tear-jerker themed around the First World War, could be about to convincingly steal John Lewis' crown. Because Sainsbury's has gone all-out for 2015, securing beloved [...]
Trust issues: Why suspicion is beneficial for businesses November 11, 2015 It is often said that trust is the key to success in business. That customer loyalty leads to repeat sales, and that internal suspicions can stifle a team’s productivity, is widely accepted. But recent research in the journal Group Decision and Negotiation suggests that an atmosphere of distrust within working groups can actually boost [...]