The Notebook: A British DOGE? It’s more likely than you think November 25, 2024 Will Britain follow Musk's example and set up its own DOGE? It wouldn't be the first try, writes Richard Morgan Evans in today's Notebook.
Why ‘radical’ Jaguar rebrand is following in Apple’s footsteps November 22, 2024 Jaguar’s controversial rebrand has not been far from the headlines in the last few days, with online commentators slating the move as a “disaster”. The criticism came after the British manufacturer, which is part of the wider Jaguar Land Rover group, unveiled marketing slogans such as “delete ordinary”, “live vivid” and “copy nothing” earlier this [...]
Jaguar rebrand shows the risk of embracing the fleeting ‘now’ November 22, 2024 The Jaguar rebrand has been dreadfully misconceived. The fatal mistake? Throwing away their heritage, writes Eliot Wilson.
The Capitalist: Farmers protest heats up; Guardian strikes; Jaguar’s rebrand November 21, 2024 The farmers protest escalates, Guardian hacks threaten strikes and more; catch up on the latest City gossip in The Capitalist.
Why tech bros in the White House could be a good thing November 21, 2024 Elon Musk's appointment has certainly been divisive, but more tech expertise in government is only a good thing, writes Julia Adamson.
Allison Pearson: The bar for criminality is rightly higher than ignorant tweets November 20, 2024 Like her or loathe her, the Allison Pearson row shows why we all have a stake in defending free speech, writes Silkie Carlo.
Beware of the big promises of AI – we’ve been here before November 18, 2024 AI hype is everywhere, but we've been here before. Ian Whittaker prescribes a healthy dose of scepticism in today's Notebook.
Trump’s victory: Why Americans chose the man who impoverished them November 14, 2024 US voters chose to elect a President who made them materially poorer not richer. Sam Fowles investigates why.
Elon Musk and Fox News host chosen for Trump cabinet and advisory roles November 13, 2024 Tech billionaire Elon Musk and Fox News host Pete Hegseth have been asked to serve as advisors and in Donald Trump’s cabinet. Musk is set to lead a new US Department of Government Efficiency (DOGE) which will advise the President on how to reform and make savings in the government, after he previously claimed he [...]
How I’m readying my British honey brand for overseas expansion November 12, 2024 Jennifer Sieg meets Scott Davies, founder of British honey brand Hilltop Honey, to discuss the road to international expansion Impact-Site-Verification: 23b14862-b50e-4637-a6fb-9e8e82968724 International expansion is a dream come true for many entrepreneurs who want to tap into new market opportunities and subsequently reach a wider customer base. But to do so successfully takes some tenacity, and [...]