Some like it hauteDallas-based Venz Box started RewardStyle back in 2011 with her partner Baxter Box when she was just 23. A blogger herself, she saw the opportunity and value that influencer marketing could create. Over that time, she has seen the market evolve as content creators moved from writing blogs on their desktop computers, to running social media empires from their mobile phones.
“We’ve had a front row seat to the shift from bricks to clicks and desktop to mobile in the fashion retail world,” Venz Box says. The service is a business-to-business platform which brands and influencers must apply to join. Once part of the service, influencers use it to manage their business and monetise their content, while brands set out their targets, and then RewardStyle works with influencers to achieve them. “When brands come to us to say they want to sell one million lip glosses, we can say ‘here’s the budget that requires, here’s the list of influencers and the mix of content and platforms that will drive that’,” she explains. “While we don’t guarantee it, we can say what we believe is the right mix and price that will help them reach their goals, based on historical performance data of our influencers. Then we execute that for the brand, and report back to them on how successful it’s been.”