By: Will Railton

I'm deputy money editor at City A.M. I focus on personal finance and investing. I'm particularly interested in macroeconomics, pensions and politics. Contact me at william.railton@cityam.com.

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The space to create: Ogilvy & Mather UK’s Annette King on New York and the South Bank

January 18, 2016

"If you have all the research, all the ground rules, all the directives, all the data – it doesn’t mean the ad is written. Then you’ve got to close the door and write something…” Few would question David Ogilvy’s contribution to advertising. But the idea of closed doors seems anathema to the creative process today [...]
High morale, high profits: Why happiness benefits your bottom line

January 14, 2016

How much does a satisfied workforce improve a company’s results? It’s a tough question. Much to the frustration of human resources departments, the links between happier employees and the competitiveness of a firm are difficult to prove. With Bloomberg publishing its Best Employers UK 2016 list, are those with the highest staff morale – such as [...]
Three tips to achieve your career goals and ambitions in 2016

January 13, 2016

If you're feeling fed up just seven working days into 2016, you aren’t alone. Research by CV-Library found that almost one in three of us return to work in January feeling unhappy about our job. The study, published in December, estimated that 7.7m workers in the UK were considering leaving their post in the new [...]
Virtually there: How VR will change the workplace

January 12, 2016

Like driverless cars, virtual reality has been a long time coming. With its origins in the sixteenth century, virtual reality (VR) techniques were once limited to theatrical trickery and the “girl-to-gorilla” variety illusions found in carnival sideshows. But with Oculus Rift on sale from March, the technology may finally be entering the mainstream. With psychiatrists [...]
Deceptive demographics: Attitude matters more to marketers

January 11, 2016

Here's a shocker for you. There are actually 19 year-old guys who watch Dance Moms, and 73 year-old women who watch Breaking Bad and Avengers,” Netflix’s Todd Yellin told the SxSW conference in Texas last year. Marketers have long recognised the limitations of segmenting consumers demographically. Finding out a customer’s age and gender data, Yellin argued, [...]
Shooting for the stars: The7stars co-founder Jenny Biggam on Iceland and independence

January 11, 2016

There is a consensus among marketers that “content is king”. In traditional media, however, the division between programming and advertising has always been quite clear. But on Saturday evening, Suzuki began a £20m two-year deal to sponsor Ant and Dec’s Saturday Night Takeaway, using skits in the style of the show to promote the car [...]
Deceptive demographics: It’s attitudes which matter for marketers

January 8, 2016

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Creativity and innovation: the neglected distinction

January 7, 2016

Pro-active, synergy – the inanity of modern corporate vernacular is irritating to many of us. But a number of more established terms are also being misused in business today. The interchangeable usage of “creativity” and “innovation” is a prime example, and confusion may even impede the implementation of new ideas. So what’s the difference? ONE [...]
Patience is a virtue: Why older bosses are better

January 6, 2016

Youth is as prized in Silicon Valley as it is in Hollywood. The inexorable rise of disruptive tech companies, adored by investors and consumers alike, has ignited debate around the merits of young and older bosses, and what they can offer shareholders and employees. Young managers are often said to be more innovative, energetic and less [...]
The psychological tricks to make resolutions stick in 2016

January 5, 2016

Five days into the new year, and those resolutions may already be falling by the wayside. But if your new running shoes have stayed in their box, the cigarettes probably haven’t. A poll in November by Bupa and ComRes found that, of the 63 per cent of us who admit to breaking a resolution, 66 per [...]

Airbus to rescue UK jobs after striking Boeing deal

Icons, purpose and gastronomy: How brands can win at the 2026 World Cup

Always Remember: The Boy, The Mole and the Millennial Losers buying this drivel

By: Will Railton

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