BHS rebirth: Lessons it must learn from its past life October 26, 2016 We have previously discussed where BHS went wrong – how the brand turned stale and got left behind by its more modern rivals. However, it has already relaunched as an online-only shop, selling some of the previously popular items; primarily lighting and home furnishings to begin with. But what are the prospects for the reinvented BHS, and will [...]
Will Samsung’s image burn and crash after Galaxy fires? October 12, 2016 Yesterday, Samsung permanently halted production of its Galaxy Note 7 model after the devices were reported to be catching on fire due to a battery fault. It comes just a month after the manufacturer undertook a recall of the product following similar incidents. But how serious a crisis is this for the South Korean tech giant? [...]
British Airways’ move of dropping free meals is eating into its brand image October 5, 2016 British Airways has been in the news for a number of reasons over the last couple of months and YouGov’s brand tracking data indicates that perception of the brand has been impacted as a result. Just last week, the airline announced it was to cut its free meals on short haul economy flights. Passengers will [...]
Supermarket wars: Sainsbury’s move to eat rivals’ lunches could turn sour September 28, 2016 British supermarket giant Sainsbury’s recently changed the terms of its lunchtime meal deal offering – much to the dismay of many customers. It decided to remove its more expensive “taste the difference” sandwiches from the deal, and has rebranded the lunchtime option to “on the go”. The move was met with bewilderment on social media [...]
Uber needs to sort out public concerns about its workers’ wage worries to stimulate UberEats’ growth September 21, 2016 The food delivery sector is booming and Uber is getting on board with its newly launched UberEats service. Competing with rivals such as Deliveroo, Uber’s bosses will be hoping that those that have got on board with the company as a taxi service will be attracted to its new venture as well. YouGov Profiles data [...]
Mike Ashley’s Sports Direct needs a solid gameplan to rise from the ashes September 14, 2016 Sports Direct is back in the news, this time for what should be more positive reasons than their other recent appearances. We have covered how consumer perception of the brand has fallen over the past year as investigations uncovered damaging practices within the organisation. This culminated in owner Mike Ashley’s appearance in front of a select [...]
Customers don’t want to bank on Santander anymore after it chopped interest rates on its popular 123 account September 7, 2016 The news that Santander has notified customers that they face a cut to interest rates has caused something of a stir. The Spanish bank is cutting the rate of interest on its popular 123 current account by half. Customers will receive 1.5 per cent interest as opposed to the previous three per cent. This follows on [...]
Jeremy Corbyn’s traingate tiff with Virgin East Coast over lack of seats put transport issues on the map September 1, 2016 The bizarre story of Jeremy Corbyn’s attempt to find a seat on a Virgin East Coast service to Newcastle has dominated the news agenda over the past week. Corbyn initially released a video in which he claimed he was forced to sit in the corridor due to overcrowding, while Virgin released CCTV images which it said [...]
Nissan and National Lottery struck gold at the Rio Olympics – here’s proof August 24, 2016 As another Olympics ends and the British public basks in the glory of an unprecedented medal haul, sponsors are reflecting on how their own marketing efforts resonated with the public. Our brand tracking research allows us to explore whether they have managed to benefit both from their association with the event and their sporting ambassadors. [...]
BT Sport could be bruised as Sky bending it like Beckham to woo football fans August 17, 2016 In past years, I’ve discussed BT Sport’s gradual journey from new challenger to a genuine force in televised sports. As the new football season starts, it’s a good time to look at how Sky Sports, its principal rival, has adapted its campaigns and messaging in an attempt to dissuade subscribers migrating to BT. Once again, [...]
