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By: Robertino Altieri

Founder and CEO of Watchguys

All 3 Articles
  • Rolex Predictions & Discontinuations 2025: What To Expect From Watches & Wonders

    Life&Style

    Every year at Watches & Wonders, Rolex dominates the conversation, unveiling highly anticipated model updates, unexpected discontinuations, and rare limited editions that shake up the luxury watch market. Rolex’s presence at the event is thrilling, from groundbreaking new releases to the farewell of iconic timepieces. With 2025 marking the 70th anniversary of the GMT-Master, we [...]

    this year’s Watches & Wonders is shaping up to be one of the most exciting for Rolex collectors and enthusiasts alike. (Photo by Dan Kitwood/Getty Images)
  • Rolex Price Hikes 2025: What They Mean for Collectors and Buyers

    Retail

    The watch community has long speculated about whether Rolex would raise its prices in 2025, and now the answer is clear: yes, they have. The adjustments span across nearly all collections, from the utilitarian Submariner and GMT-Master II to the elegant Day-Date and Datejust. While some increases are modest, others are significant—particularly for models featuring [...]

    The Rolex Oysterflex Yacht-Master 42 (Ref. 226658) saw a 11.1 per cent increase in the UK
  • Falling Rolex prices are fuelling a sales boom

    Retail

    The holiday season has always been pivotal for luxury watch sales, and this year brings a particularly promising outlook. Contrary to the usual holiday price hikes in many markets, the secondary watch market has seen notable price declines. Over the past year, prices for iconic brands like Rolex have dropped by an average of five [...]

    The Rolex GMT Master Pepsi

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