Magic materials, paperless tickets and Web3: Sports technology trends to watch in 2023 Expert view Rebecca Hopkins, chief executive of the STA Group, picks out the sports technology trends to watch in the next year. It is exciting to realise how far sport has come in the past 12 months and whilst the post-pandemic era is throwing up more external challenges than could have been predicted, the sector remains as [...]
What to expect from sports technology in 2021 Brains meets brawn: What sports tech will bring in 2021 After the sporting chasm that was 2020, things are definitely looking up in 2021. In prospect are Olympics and Paralympic Games, football’s European Championship and the return of a plethora of iconic annual fixtures, such as Wimbledon, Royal Ascot and The Open. But as we embrace the new normal of live sport next year, what [...]
What the tech happened to sport in 2020? What the tech happened to sport in 2020? Comparing the lack of sport with the other crises witnessed this year would be disingenuous. Still, an awful lot of people had large holes in their lives when live sport went off air in 2020. Some entities filled the gap fast, most notably motorsport, in no small part thanks to its embracing of esports. For [...]
Sports technology in 2020: the key trends to watch this year January 6, 2020 Drama is the currency of sport but if current trends continue in 2020, below-the-radar work will be the stuff really making the hard yards. Last year, forward-thinking organisations have been focused on leveraging newer media platforms better and tailoring engagement better, often with a social slant. Two stand-out performers were AS Roma, which used the [...]
