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By: Paul Armstrong

Paul Armstrong is Founder of emerging tech advisory, TBD Group, and its intelligence community, TBD+. An international speaker on AI, big tech, and disruptive innovation, Paul advises global organisations on strategy, risk, and the business impact of emerging technologies and platforms. A writer on technology for decades (Forbes, Reuters, The Information etc), he recently wrote 'Disruptive Technologies', and continues to run TBD Conference. Connect on LinkedIn. paul-armstrong.com members.tbdpl.us

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All 55 Articles
  • London SXSW in review: Where was the vibe?

    June 10, 2025

    A lot to love, but a lot to improve. Was the first year of London SXSW a success? Paul Armstrong gives his verdict.

  • Google is getting AI wrong

    June 3, 2025

    Google’s AI strategy, though technically impressive, lacks the cohesive vision, enterprise-grade stability, and governance needed to earn long-term trust from businesses navigating the AI era, says Paul Armstrong Google’s I/O 2025 event was a spectacle of AI announcements, unveiling more than 100 updates across its product ecosystem. From the introduction of Veo 3, a generative [...]

  • The death of deep thinking: What generative AI is doing to your future team

    May 27, 2025

    AI is reshaping education at a structural level, but the implications are beginning to show beyond lecture halls. Tools like ChatGPT become embedded in academic routines, students are increasingly outsourcing the work of ideation, synthesis and long-form writing to machines. What used to be learned slowly, through the hard graft of writing and revising, is [...]

  • Can Airbnb become an everything app?

    May 20, 2025

    Airbnb is undergoing a bold transformation from a travel platform to a daily-use “superapp” offering local services and experiences, but its success hinges on whether users adopt new habits outside of their holidays, says Paul Armstrong Airbnb is having a busy 2025. The company reported $2.27bn in revenue for Q1, a six per cent year-over-year [...]

  • US-UK tech deal falls short: trillion-dollar talk, but little digital alignment

    May 13, 2025

    The new US-UK tech pact may offer political optics of partnership, but falls far short of real digital alignment, exposing widening policy divergence and limited strategic substance, says Paul Armstrong The recently announced US-UK trade agreement was billed as a major reset in transatlantic cooperation, with Prime Minister Keir Starmer positioning the UK as America’s [...]

  • Can AI replace the boardroom?

    April 30, 2025

    AI is quietly taking over strategic decisions and that’s a mistake. If strategy is going to stay human, then it has to stay messy, says Paul Armstrong Automation used to mean invoices, scheduling and sorting PDFs. Now it means suggesting layoffs, flagging underperforming units, reshaping go-to-market strategy, and proposing M&A targets. AI isn’t just in [...]

  • Forget gadgets, London’s tech prowess is now all about experiences

    April 15, 2025

    London is becoming the global testbed for a new kind of tech, and it's all about the experience economy, writes Paul Armstrong.

  • Why using ChatGPT images could cost you down the line

    April 8, 2025

    ChatGPT's new image generator is no doubt tempting for forward-looking marketeers, but don't shrug off the legal risks, writes Paul Armstrong.

  • The post-smartphone era: what comes after the touchscreen?

    April 1, 2025

    Smart interfaces and AI agents are the next frontier in digital evolution, so what happens when you no longer need a screen to use your tech? Asks Paul Armstrong We swipe. We tap. We double-click and long-press. For over 20 years, the smartphone has been the interface through which we interact with everything – our [...]

  • Customising reality: Will we ever see the world unfiltered again?

    March 25, 2025

    AI and deepfakes mean the world we see through our screens is already fiction. The next step is removing screens altogether, says Paul Armstrong Reality used to be something you could trust. What you saw, heard and experienced was, for the most part, real. But as AI-driven filters, deepfake augmented reality (AR), and immersive environments [...]

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