By: Paul Armstrong

Paul Armstrong is Founder of emerging tech advisory, TBD Group, and its intelligence community, TBD+. An international speaker on AI, big tech, and disruptive innovation, Paul advises global organisations on strategy, risk, and the business impact of emerging technologies and platforms. A writer on technology for decades (Forbes, Reuters, The Information etc), he recently wrote 'Disruptive Technologies', and continues to run TBD Conference. Connect on LinkedIn. paul-armstrong.com members.tbdpl.us

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All 57 Articles

Cannes Lions: Ad agencies are subsidising their own AI displacement

June 24, 2025

It may have been all smiles at Cannes, but behind closed doors the future of AI poses a huge threat to ad agencies, writes Paul Armstrong.
Liquid Glass launch shows Apple is cautious on AI

June 17, 2025

Apple's headline 'liquid glass' announcement at WWDC shows the tech company is deliberately cautious on AI, writes Paul Armstrong.
London SXSW in review: Where was the vibe?

June 10, 2025

A lot to love, but a lot to improve. Was the first year of London SXSW a success? Paul Armstrong gives his verdict.
Google is getting AI wrong

June 3, 2025

Google’s AI strategy, though technically impressive, lacks the cohesive vision, enterprise-grade stability, and governance needed to earn long-term trust from businesses navigating the AI era, says Paul Armstrong Google’s I/O 2025 event was a spectacle of AI announcements, unveiling more than 100 updates across its product ecosystem. From the introduction of Veo 3, a generative [...]
The death of deep thinking: What generative AI is doing to your future team

May 27, 2025

AI is reshaping education at a structural level, but the implications are beginning to show beyond lecture halls. Tools like ChatGPT become embedded in academic routines, students are increasingly outsourcing the work of ideation, synthesis and long-form writing to machines. What used to be learned slowly, through the hard graft of writing and revising, is [...]
Can Airbnb become an everything app?

May 20, 2025

Airbnb is undergoing a bold transformation from a travel platform to a daily-use “superapp” offering local services and experiences, but its success hinges on whether users adopt new habits outside of their holidays, says Paul Armstrong Airbnb is having a busy 2025. The company reported $2.27bn in revenue for Q1, a six per cent year-over-year [...]
US-UK tech deal falls short: trillion-dollar talk, but little digital alignment

May 13, 2025

The new US-UK tech pact may offer political optics of partnership, but falls far short of real digital alignment, exposing widening policy divergence and limited strategic substance, says Paul Armstrong The recently announced US-UK trade agreement was billed as a major reset in transatlantic cooperation, with Prime Minister Keir Starmer positioning the UK as America’s [...]
Can AI replace the boardroom?

April 30, 2025

AI is quietly taking over strategic decisions and that’s a mistake. If strategy is going to stay human, then it has to stay messy, says Paul Armstrong Automation used to mean invoices, scheduling and sorting PDFs. Now it means suggesting layoffs, flagging underperforming units, reshaping go-to-market strategy, and proposing M&A targets. AI isn’t just in [...]
Forget gadgets, London’s tech prowess is now all about experiences

April 15, 2025

London is becoming the global testbed for a new kind of tech, and it's all about the experience economy, writes Paul Armstrong.
Why using ChatGPT images could cost you down the line

April 8, 2025

ChatGPT's new image generator is no doubt tempting for forward-looking marketeers, but don't shrug off the legal risks, writes Paul Armstrong.

Globalisation obituaries ‘hopelessly premature’

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By: Paul Armstrong

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