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By: Patrick Fagan

Patrick Fagan is co-founder of behavioural science consultancy Capuchin.

1 Article
  • Will the Tories win the General Election? It’s all in the mind

    What can psychology tell us about the result of the General Election?  Voting is irrational. You probably don’t need me to tell you that, seeing how crazy the political world has become recently. But it is an established principle in psychology, and it’s called the Paradox of Voting.  Think about it. Why bother to vote [...]

    General Election

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