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      Fifa World Cup brand value trebles to £4bn thanks to sponsorship and media rights

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By: Kat Denham

All 247165 Articles
  • Facebook ‘Reels’ goes global as it tries to keep up with TikTok and attract creatives

    February 22, 2022

    Facebook has announced that it will be expanding the availability of its Reels for iOS and Android to more than 150 countries, widening the reach of its copycat TikTok feature. The Reels feature was first introduced at the end of last year and the tech firm’s new strategy hopes to help creators earn money from their Reels [...]

  • Women’s Euro 2022 names Linkedin as national sponsor

    February 22, 2022

    Women’s Euro 2022 has named LinkedIn as a national sponsor, marking the tech firm’s most significant sports sponsorship to date. The tournament, which is set to be hosted in the UK in the Summer, also has sponsorship from Lego, Pandora and Starling Bank. “At LinkedIn we’re championing a gender equal world that’s diverse and inclusive, [...]

  • Dubai: World’s busiest airport believes post-Covid recovery to be achieved by 2024

    February 22, 2022

    Even though it was crowned the world’s busiest airport for the eighth consecutive year, Dubai airport will see passenger numbers come back not before 2024. According to the hub’s boss Paul Griffiths, despite 29.1 million passengers registered in the last year – 12.7 per cent up on 2020, traffic is “nowhere near pre-pandemic levels.” “It [...]

  • Hong Kong Covid-19 restrictions may hit staff retention and hiring climate

    February 22, 2022

    Hong Kong’s Covid-19 crackdown may reportedly hurt staff retention and the ability to hire more employees in the global financial hub. The city has maintained Beijing’s tough ‘zero-Covid’ stance on the virus, despite cases surging over the past few weeks. “The evolving Covid-19 restrictions in Hong Kong, including travel, public gathering and social distancing restrictions, [...]

  • Airbus joins Safran subsidiary to develop hydrogen-fuel technology demonstrator

    February 22, 2022

    Airbus announced it has joined a partnership with engine manufacturer CMF International to develop a demonstrator to test hydrogen-fuel technology for planes.  The plane maker said that, by focusing on the project, it would hope to have hydrogen-fuelled aircraft enter into service by 2035.  “Our ambition was to market a carbon neutral aircraft by 2023,” [...]

  • Crypto start up Amber Group valued at $3bn after bumper funding round

    February 22, 2022

    Crypto start up Amber Group claims its valuation has soared to $3bn after a bumper $200m Series B+ funding round.

  • Robots and AI’s not allowed to copyright artworks, US Copyright Office says

    February 22, 2022

    The US Copyright Office (USCO) has said Artificial Intelligences (AI’s) should not be allowed to patent their own work, after ruling that copyright claims can only be registered on work containing elements of human authorship.   The Copyright Office ruled that artificial intelligences (AI’s) should not be allowed to secure copyright on any content they [...]

  • Golden opportunity: Worried investors drive the rally

    February 22, 2022

    Gold prices have rebounded this month, with the precious metal glittering in the gloom amid escalating tensions between Russia and the West.

  • Storm Eunice dampens retailers’ hopes for half term footfall boost

    February 22, 2022

    Bad weather dampened high streets’ recovery last week with retail footfall dropping 3.8 per cent across the country. Retailers were hoping for a booming half term, however all three types of retail destinations – high streets, retail parks and shopping centres – marked a footfall drop. According to retail experts Springboard, Storm Eunice resulted in [...]

  • Boots launches Covid-19 test kit as government scales back free checks

    February 22, 2022

    Boots has launched an affordable Covid-19 lateral flow kit after the government announced plans to limit free testing.

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