By: Eliza Filby

Dr Eliza Filby is a historian of generations and author of the Sunday Times bestseller Inheritocracy. She writes a monthly column for City AM and is a sought-after speaker, advising global brands and institutions including Google, McDonald’s and PwC on trends shaping how we live, work and consume.

All 30 Articles

No future: is Britain losing hope?

Opinion

Britain faces a deep, decade-in-the-making crisis of hope, as rising costs, stagnating opportunities, and widening structural failures leave both young and middle-class people feeling trapped, disillusioned, and asking if a viable future in the UK is still possible, says Eliza Filby Throughout my conversations in recent months it’s become clear to me that the country’s [...]
How to get hired by a bot

Opinion

AI has infiltrated every stage of the job hunt – but has it made recruitment better? Asks Eliza Filby The recruitment guru James Reed warned last week that “graduate jobs are no longer a given,” fuelling talk of a looming “jobpocalypse” and the decline of white-collar work. Reed has seen openings fall from 180,000 after [...]
My mistakes as a female breadwinner – and why we need to rethink this rising phenomenon

Opinion

Female breadwinners are one of the fastest growing demographics in the UK, but it's not all it's cracked up to be, found Eliza Filby.

What happened to high heels? The new face of female corporate fashion

September 30, 2025

There’s been a quiet revolution in corporate fashion, with the post-Covid workforce ditching stilettos for sneakers. For the Autumn edition of City AM The Magazine, Dr Eliza Filby surveys the footwear landscape Back in the 1990s, the image of a corporate woman rushing to the office with trainers hastily slipped over tights – formal footwear [...]
£100K isn’t a big salary – and we need to talk about it

July 1, 2025

He lives in a grotty flat, shops in Aldi, can barely afford a holiday and earns £100k. Meet Henry: a High Earner Not Rich Yet. He may not attract sympathy, but he’s a symptom a failing economy, says Eliza Filby Nine out of ten Brits earning over £100,000 do not consider themselves wealthy. Maybe you [...]
AI isn’t undermining university, it’s exposing it

May 29, 2025

The crisis in universities didn’t start with ChatGPT, it began when the acquisition of knowledge became a transaction. To tackle it, universities should rediscover their foundational purpose: intellectual innovation, says Eliza Filby Universities are at a tipping point with AI. One recent survey found 88 per cent of students have used Gen AI for written [...]
Why Donald Trump’s ‘bucks for babies’ plan won’t work

April 29, 2025

Donald Trump is proposing a $5,000 “baby bonus” to reverse America’s plunging birthrates, but it’s an approach that has failed everywhere it’s been tried, says Eliza Filby Elon Musk calls it a crisis more serious than climate change. US Vice President JD Vance warns of the “rejection of the American family”. Now Donald Trump is [...]
Don’t ask if Gary Stevenson’s story is true, ask why it’s popular

April 3, 2025

Gary Stevenson is young, angry and everywhere – but the veracity of his anti-capitalist rhetoric is less important than why it’s finding such an eager audience, says Eliza Filby You may have seen his turn on Question Time, or his two-and-a-half-hour appearance on The Diary of a CEO – watched by over 3m people. Perhaps [...]
Why clubs – not schools – are key to solving the youth crisis

February 26, 2025

Youth clubs were great levellers of the 1980s and 90s. A new wave would go a long way in tackling today's youth crisis, writes Eliza Filby.
Zuckerberg’s transition from geek to jock heralds the dawn of the alpha age

January 28, 2025

Zuckerberg’s masculine makeover is emblematic of how Silicon Valley – previously the bastion of Californian idealism – has fully pivoted towards the Trump era, says Eliza Filby Back in early 2019, before the world had any inkling of what lay ahead, I attended a conference called: Disruption. It took place in a futuristic, windowless dome, [...]

The Magnificent 7 in 2025 – and the survival of the richest

Reading owner Rob Couhig considers selling training ground to raise funds

Food trends 2026: What Londoners will eat in the new year

By: Eliza Filby

All 30 Articles

Subscribe