By: Eliza Filby

Dr Eliza Filby is a historian of generations and author of the Sunday Times bestseller Inheritocracy. She writes a monthly column for City AM and is a sought-after speaker, advising global brands and institutions including Google, McDonald’s and PwC on trends shaping how we live, work and consume.

All 32 Articles

The £1bn company with no staff? Why AI is a gift to Britain’s small businesses

Opinion

With branding built on Canva, market research synthesised in seconds or client decks as slick as McKinsey’s, could we say now that for the first time, a five-person firm can present like a 50-person one, and potentially undercut and outmanoeuvre larger rivals? Asks Eliza Filby In Silicon Valley, investors are salivating at the thought of [...]
Don’t blame universities for the graduate crisis

Opinion

Blaming universities for the graduate crisis is convenient, but it isn't true, writes Eliza Filby. Here's what's actually gone wrong.
No future: is Britain losing hope?

Opinion

Britain faces a deep, decade-in-the-making crisis of hope, as rising costs, stagnating opportunities, and widening structural failures leave both young and middle-class people feeling trapped, disillusioned, and asking if a viable future in the UK is still possible, says Eliza Filby Throughout my conversations in recent months it’s become clear to me that the country’s [...]

How to get hired by a bot

November 6, 2025

AI has infiltrated every stage of the job hunt – but has it made recruitment better? Asks Eliza Filby The recruitment guru James Reed warned last week that “graduate jobs are no longer a given,” fuelling talk of a looming “jobpocalypse” and the decline of white-collar work. Reed has seen openings fall from 180,000 after [...]
My mistakes as a female breadwinner – and why we need to rethink this rising phenomenon

October 7, 2025

Female breadwinners are one of the fastest growing demographics in the UK, but it's not all it's cracked up to be, found Eliza Filby.
What happened to high heels? The new face of female corporate fashion

September 30, 2025

There’s been a quiet revolution in corporate fashion, with the post-Covid workforce ditching stilettos for sneakers. For the Autumn edition of City AM The Magazine, Dr Eliza Filby surveys the footwear landscape Back in the 1990s, the image of a corporate woman rushing to the office with trainers hastily slipped over tights – formal footwear [...]
£100K isn’t a big salary – and we need to talk about it

July 1, 2025

He lives in a grotty flat, shops in Aldi, can barely afford a holiday and earns £100k. Meet Henry: a High Earner Not Rich Yet. He may not attract sympathy, but he’s a symptom a failing economy, says Eliza Filby Nine out of ten Brits earning over £100,000 do not consider themselves wealthy. Maybe you [...]
AI isn’t undermining university, it’s exposing it

May 29, 2025

The crisis in universities didn’t start with ChatGPT, it began when the acquisition of knowledge became a transaction. To tackle it, universities should rediscover their foundational purpose: intellectual innovation, says Eliza Filby Universities are at a tipping point with AI. One recent survey found 88 per cent of students have used Gen AI for written [...]
Why Donald Trump’s ‘bucks for babies’ plan won’t work

April 29, 2025

Donald Trump is proposing a $5,000 “baby bonus” to reverse America’s plunging birthrates, but it’s an approach that has failed everywhere it’s been tried, says Eliza Filby Elon Musk calls it a crisis more serious than climate change. US Vice President JD Vance warns of the “rejection of the American family”. Now Donald Trump is [...]
Don’t ask if Gary Stevenson’s story is true, ask why it’s popular

April 3, 2025

Gary Stevenson is young, angry and everywhere – but the veracity of his anti-capitalist rhetoric is less important than why it’s finding such an eager audience, says Eliza Filby You may have seen his turn on Question Time, or his two-and-a-half-hour appearance on The Diary of a CEO – watched by over 3m people. Perhaps [...]

OpenAI rewrites Pentagon AI deal following backlash

English cricket facing tragedy if ECB doesn’t change, warns county boss

Psst… This is how to ski Les 3 Vallées without the crowds

By: Eliza Filby

All 32 Articles

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