Ed Warner: What’s next for the losers in the rush to embrace sovereign wealth? June 15, 2023 City A.M. columnist Ed Warner discusses the recent LIV Golf merger, the Saudi Arabia PIF deal and what comes next for the losers in the rush to embrace sovereign wealth. Elite runners focus on every step of every run. Us mere mortals seek displacement tricks to block out the pain. And so I found myself [...]
Ed Warner: Remove Fifa toxicity to get Women’s World Cup on the box June 8, 2023 When a global sporting event takes place without TV coverage, does it really happen? Or at least, does it really matter? That question should be front of mind for all the protagonists in the standoff over broadcast rights for next month’s Fifa Women’s World Cup. Blank screens are looming larger with every passing day in [...]
Ed Warner: Football should offer players amnesty in wake of Ivan Toney betting ban May 25, 2023 This week Ed Warner examines what Ivan Toney’s betting ban means for football, the eye-watering cost of tickets for the Paris 2024 Olympics, and a nuanced take on the trans debate in sport. If you stick a betting company logo on a young man’s shirt, beam his image around the world for 90 minutes every [...]
‘It’s not hard to imagine a future where the IPL simply is cricket’ May 18, 2023 As the ICC is set to change the way it distributes revenue, with India getting a significant portion, Ed Warner states that it is not hard to imagine a world where the IPL simply is cricket. The venality and self-interest that drive decisions in international cricket have been so well known for so long that [...]
Ed Warner: Taking part is all well and good, but compelling sport is about winning May 11, 2023 “The important thing in the Olympic Games is not winning but taking part.” Really, Baron? That’s so 19th century! I’d love to hear the thoughts of a time-travelling Pierre de Coubertin in the Stade de France at Paris 2024, or perhaps in the stands at a Premier League football match, or ringside at a heavyweight [...]
Ed Warner: English cricket must accept that The Hundred is dead in the water May 4, 2023 England gave cricket to the world. It followed up with the generous present of T20. The Hundred, though, remains a gift unwrapped and a spurned England and Wales Cricket Board is now scrambling to secure its place in the crowded T20 world market. It’s not too melodramatic to say that the future of first class [...]
Ed Warner: Sport England data shows activity is falling. We need to make it easier April 27, 2023 As Sport England’s latest Active Lives survey shows that we are exercising less, Ed Warner argues that we need to make participation easier. An elite athlete cadges a lift to skip a couple of kilometres of an ultra race. Tough Mudder turns Finsbury Park into a swamp and is barred from using the venue next [...]
Ed Warner: Demise of UK Athletics is a scandalous situation April 20, 2023 I’ve largely kept my counsel on the shambles at UK Athletics since I left in 2017 but reports that the governing body is at risk of collapse have flipped my switch. Five years encompassing five chairs and six CEOs (some permanent, others interim), unnecessary politicking, pursuit of vanity projects, timidity and simple sloppiness have laid [...]
Ed Warner: British amateur sport must take a match to bonfire of bureaucracy April 13, 2023 Different patterns of belonging in this social media age are a stiff challenge to those of us attempting to build membership rosters for sporting bodies. What can we offer to persuade amateur athletes and casual fans to give a chunk of their identities – and a few quid from their virtual wallets – to organisations [...]
Ed Warner: Fear of losing to the Poms may get Australian sport its extra A$2bn April 6, 2023 As an English sports fan it’s always fun when others cite your nation as their greatest rivals when they wouldn’t make your own top three. Cricket aside, such is the case with Australia. Last week a cry from Australia’s sporting hierarchy for more financial backing from politicians caught my eye. The need to beat the [...]
