County cricket windfall from Hundred sale must be spent properly February 6, 2025 With every county cricket club set to profit to the tune of millions from the Hundred sale, the ECB must ensure the windfall is money well spent. I dreamt last night that DeepSeek bought my favourite football club. Trouble was that the stadium PA played Glory, Glory Tottenham Hotspur as the players took to the [...]
It’s not the 90s, TNT deal for Six Nations wouldn’t hurt rugby January 30, 2025 On the eve of this year’s men’s Six Nations bursts forth news that TNT Sports is preparing a bid for broadcast rights to the tournament from 2026. Cue mild hysteria at the possibility of rugby’s premier annual competition “disappearing” behind a TV paywall. An accelerant to the decline in mass interest in the sport or [...]
Clear and simple calendars like NFL, not tennis, should be applauded in sport January 23, 2025 The NFL, unlike tennis, should be applauded for its clear and simple sport calendar that sees athletes thrive, writes Ed Warner. Naomi Osaka, Gael Monfils, Jack Draper. Each retired from the Australian Open mid-match. No substitutes bench in tennis, so the ultimate anticlimax for spectators. Injuries are an occupational hazard, but across sport the sheer [...]
Forget the gloom, sport’s broad palette offers many reasons be cheerful January 16, 2025 Elite sport may make us despair at times but we shouldn’t forget that the wider ecosystem offers so many opportunities to connect and participate, says Ed Warner. Memo to self: don’t always be a miserabilist. The data says that the most upbeat editions of this column garner as many readers as the more downbeat. So, [...]
Battle for IOC presidency needs rigorous candidate tests January 2, 2025 The position of president of the International Olympic Committee (IOC) isn’t quite the leadership of the free world, but is arguably more influential on the global stage than the heads of many nations, both free and not-so-free. It comes with far fewer constraints on the post-holder’s power too. Little wonder that seven sporting presidents, vice-presidents, [...]
Ed Warner: Why the anti-doping fight desperately needs a shot in the arm December 19, 2024 Confirmation that Mykhailo Mudryk has failed a routine anti-doping test must rightly trigger the usual essential caveats. Chelsea’s Ukrainian winger has only been provisionally suspended. This is simply the start of a process with the facts to be established and the outcome far from certain. What is clear is that Mudryk’s case will be another [...]
Ed Warner: Sport owners mustn’t forget the loyal and local in rush to go global December 12, 2024 In the frenzied rush to create global franchises and events, the sport business risks forgetting local and loyal fans at their peril, says Ed Warner. Storm Darragh dashed many sporting dreams last weekend, including those of the Australian 15-year-old who spent all his savings on a solo trip from Down Under only for the last [...]
Ed Warner: It’s sports awards season, so here’s my team of the year December 5, 2024 ParalympicsGB are my team of the year – they succeeded where others failed and all without the fanfare they deserved, says Ed Warner. Sports award season is upon us. This of the Year and That of the Year, on red carpets and across multiple platforms with misty eyes and banging showreels. Not a vintage year [...]
Ed Warner: Why sports will have to change to stay down with the kids November 28, 2024 A leading cricket journalist bemoaned the lack of Test cricket on terrestrial TV to me recently, trotting out the well-worn argument that the England Wales Cricket Board had severely weakened the sport when it signed coverage over to Sky back in 2005. That’s as maybe, but if long-form cricket was free to view on mainstream [...]
Ed Warner: Gold rush for athletes as sport venures into crazy territory November 21, 2024 Too much money chasing too few goods spells inflation. In the madcap pursuit of novel sporting ventures it is the athletes whose prices are swelling.
