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By: Ed Warner

Sports Business Columnist

All 213 Articles
  • Ed Warner: Does society have a responsibility to retiring athletes?

    August 25, 2022

    We may be just days away from seeing the last of Serena Williams in competitive tennis. The US Open, which starts next week, is marked out as the retirement party for the greatest tennis star of the modern era.  At 40 years old, she’s late to step away from elite sport and does so with [...]

  • Ed Warner: Value of hosting sport found in hearts and minds as well as spreadsheets

    August 18, 2022

    Just what does constitute a sport? Breaking – otherwise known as breakdancing – will debut at the Paris 2024 Olympics. So how about singing with a dose of choreographed body-poppery?  The unlikely combination of Vladimir Putin and Sam Ryder is bringing Eurovision to the United Kingdom in 2023. Seven cities – cut from 20 – are [...]

  • Ed Warner: English cricket has picked the right man to solve its problems – at last

    August 11, 2022

    It’s only taken the best part of 10 months and two attempts, but the England and Wales Cricket Board’s search for a new chair has at last come up with the outcome that the counties identified for it from the off.  Richard Thompson, until now chair at Surrey, is clearly the best person for the [...]

  • Advantage or hindrance? Why home comforts can be a burden

    August 4, 2022

    England’s Lionesses surfed a tidal wave of expectation to win the Women’s Euros – a wave that would have engulfed athletes with lesser mental resilience, however great their physical and technical qualities.  Who knows whether they would have triumphed had the tournament been overseas? And who cares? It was on English soil with all the [...]

  • ‘Gen Z events may be future of Commonwealth Games’

    July 28, 2022

    On a flight home from a business meeting in Guernsey, I sat across the aisle from members of the island’s Commonwealth Games team. I think I spotted sprinter Abi Galpin in her Guernsey Athletics sweatshirt, while an older member of the entourage – team manager? coach? – had his nose firmly in the World Championships [...]

  • ‘Sport and technology an inevitable crossover of present and future’

    July 21, 2022

    If you will insist on selling sport tickets that have to be scanned at the turnstile via your app, at least make sure that there’s enough 4G coverage for me to access mine.  And don’t make the fallback an email proof of purchase when my mates – including the one who sorted our tickets – [...]

  • Ed Warner: Challenge for women’s football is to create year-round interest

    July 14, 2022

    Tournament organisers are learning to do right by women’s sport. But there’s a way to go yet. An Old Trafford sell-out for England’s opening match in the current Euros was widely and rightly applauded. Sticking Belgium and Iceland into the Academy Stadium at Manchester City’s Etihad Campus feels crass. We’ll never know how many might [...]

  • Eyes on Eugene as gamble on host could impact future of World Championships

    July 7, 2022

    Next week, World Athletics will discover whether its bold gamble on the future of the World Championships might just pay off. A boutique venue in the third biggest city in the 27th largest state in the United States is a radical departure from the editions that have gone before. But it’s no coincidence that Eugene, [...]

  • ‘I’m left wondering what price The Hundred franchises could one day fetch’

    June 30, 2022

    “What does Ed Warner know about tennis?” What indeed? My critique last week of the Lawn Tennis Association’s performance drew this feisty query in the Sport inc. comment section from Tom (no surname provided). It also garnered a response column in City A.M. from the LTA’s CEO, Scott Lloyd.  Both Tom (no surname provided) and [...]

  • Ed Warner: Wimbledon shows that the Lawn Tennis Association gets too much money

    June 23, 2022

    If you want to know what’s wrong with tennis in Britain, look no further than Wimbledon. Blame the Championships for being such a phenomenal success that they bequeath the Lawn Tennis Association more money each year than it appears to be able to handle effectively, while simultaneously raising the public’s hunger for the LTA to [...]

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