Guinness returns to English football shirt sponsorship for first time since 1980s Sport Business Guinness is returning to the front of an English football shirt for the first time since 1986 after signing a deal with Women’s Super League 2 team Bristol City. The West Country team – co-owned by Steve Lansdown of Hargreaves Lansdown fame, and women’s sport conglomerate Mercury13 – will see their shirts feature Guinness 0.0 [...]
Drinking in stands hailed as success as more clubs join WSL pilot scheme Sport Business Women’s Super League chiefs have hailed its trialling of allowing football fans to drink alcohol in the stands as a major success as more clubs take advantage. The Fan Choice pilot was rolled out across 14 clubs in the WSL and WSL2 this season after a small-scale experiment in the second half of last term [...]
Mercury13 acquires Bristol City as fund expands into English football Sport Business Women’s football investment fund Mercury13 has entered the English market, acquiring a majority stake in second tier Bristol City Women. The Juan Mata and Giorgio Chiellini-backed investment vehicle is adding to its portfolio, which counts FC Como Women as its crown jewel, by forging a presence in the West Country. The deal, subject to league [...]
Arsenal, Chelsea and Liverpool to lift ban on drinking alcohol in stands July 24, 2025 Football fans will be able to drink alcohol in the stands during Women’s Super League games at Arsenal, Chelsea, Liverpool, Manchester City and Manchester United next season. They are among 14 clubs from the top two divisions of English women’s football who have signed up to the second phase of a trial, following a successful [...]