Volkswagen slashes 90 per cent of ad agencies to drive down costs November 27, 2018 Volkswagen is cutting the number of advertising agencies it works with by more than 90 per cent in a bid to improve marketing efficiency. The German car manufacturer has said it will reduce its pool of 40 agencies to just three, while keeping its marketing budget stable at roughly €1.5bn (£1.3bn). Omnicon will be responsible [...]
WPP to merge JWT and Wunderman as part of streamlining plan November 26, 2018 Advertising giant WPP is merging its J Walter Thompson (JWT) and Wunderman agencies as the company attempts to streamline its complex business structure. The deal to combine the two subsidiaries will create a new entity called Wunderman Thompson, which will have headquarters in New York and London. The new company will employ roughly 20,000 people in 200 [...]
M&G buys Financial Times headquarters from Pearson for £115m November 14, 2018 Publishing giant Pearson today agreed to sell the Financial Times's headquarters to investment firm M&G for £115m. The building at One Southwark Bridge, on the bank of the Thames, has been home to the Financial Times since 1987. The deal is expected to close by the end of 2018. Now the newspaper will move back to its [...]
Sir Martin Sorrell’s S4 Capital confirms deal talks as it chases US-based Mightyhive November 9, 2018 S4 Capital has confirmed deal talks are underway following rumours that it is making a play for a US advertising firm. Sir Martin Sorrell’s new venture told investors this morning that “it is in discussions with the owners of several digital marketing services businesses about a possible acquisition”. Media reports suggest that S4 is close [...]
Editor’s Notes: Business chiefs can do great things in politics, but what about the pay cut? November 2, 2018 Foreign secretary Jeremy Hunt has raised the prospect of senior business figures giving up the boardroom and joining the Foreign Office in the service of their country. When I asked a former senior diplomat, with an alphabet of letters after his name, what he made of this proposal he slapped his hands on his head [...]
WPP boss Mark Read: We’ve had a tough time for two years October 25, 2018 WPP chief executive Mark Read has said he is determined to improve the company’s performance to compete with its peers, as shares plunged on this morning’s quarterly results. The advertising business dropped as much as 22.5 per cent to 818 pence per share earlier today. Sales fell 1.5 per cent in the third quarter, following [...]
Truth to power: Adtech has to stand up for journalism October 22, 2018 The future of the press is in doubt. If you need an example of just how powerful fake news has become, remember August, when even seasoned journalists accepted at face value a spoof campaign ironically titled “Don’t believe every tweet”, featuring bogus quotes from Twitter’s chief executive Jack Dorsey. The changes in journalism have not [...]
Theresa May launches consultation into forcing firms to report ethnicity pay figures October 11, 2018 KPMG, WPP and the Royal Bank of Scotland (RBS) are among a number of businesses to have signed up to a new charter by Theresa May that aims to improve the recruitment and progression of ethnic minority employees. Alongside the charter the Prime Minister has also launched a consultation into mandatory ethnicity pay reporting, following last [...]
WPP loses major Ford advertising contract to US rival Omnicom October 9, 2018 WPP has been dealt a major blow as it lost a key Ford advertising contract to the agency of one of its biggest US rivals, Omnicom. The news will be a major setback for new chief exec Mark Read, who was only appointed at the start of September. Ford was one of WPP's longest-standing advertising partnerships, as [...]
Martin Sorrell says he regrets nothing months after leaving WPP amid allegations of misconduct October 1, 2018 Sir Martin Sorrell has said he has no regrets over his behaviour while in charge of WPP. The former chief executive left the firm in April after claims of personal misconduct, saying his departure was in “the best interest of the business.” In an interview with the BBC, Sorrell denied treating subordinates poorly, using company [...]