The best sport to watch live and solving your Christmas present dilemma Sport Business “What’s the best sport you’ve ever seen, Ed?” The question from a young friend gave me pause. Not the best sporting event I’ve ever seen. That might not be easy, but some parameters immediately spring to mind to help refine my choice. No: the best sport, period. I’ve seen a fair few, after all. Got [...]
My dozen questions to get inside the minds of English cricket fans Sport Business An invitation from the England and Wales Cricket Board arrives, forwarded by Middlesex Cricket. A survey no less, and one with a laudable aim – to find out what it would take to entice the respondent to take up or extend membership of their favoured cricket county. It starts with questions about age, gender and [...]
Grand Slam Track stumble shows odds stacked against sport’s disruptors Sport Business Michael Johnson’s decision to scrap the last of his four Grand Slam Track events will have pained the wannabe disruptor who has been a persistent critic of the track and field establishment. It will be no comfort to the former superstar to learn that a new study of British broadcast trends shows increased viewing of [...]