Sport’s $2 trillion fan economy growing faster than global GDP Sport Business Sport’s $2 trillion fan economy has outgrown the global GDP rate by nearly 66 per cent over the last 15 years, according to new research. Since 2010, the fan economy has “compounded at approximately six per cent per year on average”, a report published this week found, “1.6x the 3.8 per cent growth of global [...]
Manchester United’s new stadium could be delayed until 2035 as timeline slips Sport Business Manchester United’s new stadium may not open until 2035, according to official planning documentation. The timeline for the £2bn-plus project has repeatedly slipped ever since minority owner Sir Jim Ratcliffe announced in March 2025 that United would build a new stadium rather than renovate Old Trafford. At the time, the billionaire said it could be [...]
The season finale economy: Why we undervalue the Premier League Sport Business With one round of Premier League fixtures remaining, the season finale is not approaching, it is here. Title races (usually) tighten, relegation battles become existential, and the casual viewer becomes a committed one. For fans, it is the most emotionally charged period of the year. For brands, it should be one of the most valuable [...]
Premier League growth rate swamped by American sports April 27, 2026 The Premier League’s growth rate was swamped by global rivals last year as American leagues continue to dominate revenue generation in sport. The Premier League’s $5.3bn in new revenue represented a 10-year compound annual growth rate of five per cent, but that was enough for just fourth in the Two Circles Sports IP Revenue League. [...]
Why tribes are everything in sport, but growing them is no easy task November 20, 2025 Tribalism is key to fandom in sport but the challenge is commercialising and gorwing them, writes Ed Warner. To the Kia Oval for an exercise in tribe creation. Conscious that in most enterprises the whole is stronger than the sum of its parts, I have been working with the help of chairs across Britain’s sporting [...]
More tickets sold for women’s football than rugby league in 2024 December 12, 2024 Booming interest in women’s football has seen it overtake rugby league for tickets sold in the UK this year, according to new data from agency Two Circles. More than 2.1m fans attended women’s football matches, a 38 per cent increase year-on-year, the 2024 Attendance Review from the sports and entertainment marketing business reveals. That number [...]