Advertisers plot move to Tiktok after losing faith in Elon Musk’s X August 12, 2024 Advertisers are increasingly redirecting their marketing budgets towards Tiktok as trust in Elon Musk’s platform X continues to dwindle. Some 77 per cent of marketers plan to boost their ad spend on Tiktok in 2024, reflecting the platform’s growing corporate appeal, according to new data from market research firm Kantar. By contrast, only 14 per [...]
More advertisers to flee X after recent Elon Musk lawsuit and riot comments August 9, 2024 Elon Musk’s antitrust lawsuit against brands that have boycotted X and his controversial activity on the platform during the recent spate of UK riots are set to exacerbate the long-held misgivings advertisers have with the site, leading industry figures have said. On Tuesday, Elon Musk’s X – formerly Twitter – filed a lawsuit against a [...]
The Debate: Should we finally say goodbye to Twitter/X? August 8, 2024 Are we doomed to doomscroll on, or should we take action and quit Twitter/X for good? Rachel Cunliffe goes head to head with Benedict Spence
Welsh First Minister Vaughan Gething resigns after just a few months July 16, 2024 Vaughan Gething has resigned as First Minister of Wales and Welsh Labour leader.
Social media giants in the spotlight as parties throw money at online ads June 5, 2024 Social media companies’ political advertising policies are likely to come under increasing scrutiny as UK political parties throw more money at online ads in the run up to the election, Jess Jones writes
Donald Trump’s Truth Social craters to $300m loss amid market manipulation claims May 21, 2024 Trump Media and Technology Group's primary asset Truth Social generated just $770,500 in sales over the quarter.
Jeremy Corbyn’s seat in Islington North is up for grabs, but who could stand against him? May 16, 2024 Candidates can now apply to stand for the Labour Party in Islington North, the position formely held byJeremy Corbyn.
Ofcom chairman says no more ‘free ride’ for social media companies May 12, 2024 "It’s become a bit of a Wild West in some corners of the internet and on social media," Ofcom's chairman said this weekend.
Forest BLAST Premier League VAR as “Luton fan” in wild rant on X April 21, 2024 Nottingham Forest have launched an astonishing attack on the VAR from their Premier League match on Sunday, accusing him of being a “Luton fan”. Forest lost 2-0 in a crucial game against Everton which leaves the Nottingham side teetering on the edge of the relegation zone. The visitors at Goodison Park were denied three penalties [...]
PMQs sketch: Trusst back in politics? April 17, 2024 Thanks to Liz Truss, a surfeit of salad-related attempts at humour emerged during PMQs this week. We take you through the highlights.