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      Inside the untapped commercial potential of the Tour de France

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      Inside the untapped commercial potential of the Tour de France

      Cycling fans, some in green Feel Slovenia shirts, cheer cyclists with Slovenian flags.

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Tour de France 2027

  • Chelsea to hand Joao Pedro wage boost as club prepare for tough summer

    Sport Business

    Chelsea face a difficult summer ahead following their failure to qualify for Europe, but Joao Pedro is set for a base-salary increase that may help them keep hold of one of their star players.  The Brazilian forward – a £60m signing from Brighton last summer – was a rare bright spark in an otherwise gloomy [...]

    Breaking news conference podium with microphones and cityscape backdrop, conveying urgency and professionalism
  • London set for £12m boost as host of Tour de France Femmes team time trial

    Sport Business

    London is set for a £12m boost when the Tour de France Femmes heads to the capital for the grand tour’s first ever team time trial in 2027. Both the men’s and women’s Grands Depart will take place in the UK in July and August next year, but only the women’s peloton will ride around [...]

    GettyImages 2228716014 depicting a business meeting with diverse professionals discussing data analytics in a modern offic...
  • Women’s Rugby World Cup shows UK’s love of live sport

    Sport Business

    The Women’s Rugby World Cup arriving in England is a timely reminder of what live sport can do. Sporting events forge some of the most positive and enduring moments of our lives, whether we’re stood on the terraces of our local club or sat in the stands at the biggest events on the planet. Live [...]

    The Women’s Rugby World Cup arriving in England is a timely reminder of what live sport can do.
  • Government to hand £500m to sports events, athletics Worlds may miss out

    June 19, 2025

    The Government will back major UK events such as the 2028 Euros and 2027 Tour de France depart to the tune of £500m, but did not publicly back the World Athletics Championships. DCMS Culture Secretary Lisa Nandy on Thursday evening pledged £900m of investment into major sorting events and grassroots sports, with £500m reserved for [...]

  • Great Britain to host Tour de France Grand Depart in 2027

    March 19, 2025

    The Tour de France will return to Britain for the first time since 2014 after England, Scotland and Wales won the bid to host the 2027 Grand Depart. The Tour will begin in Edinburgh, with culture secretary Lisa Nandy saying the move “will stimulate growth, attract new visitors and leave a lasting legacy for athletes [...]

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