Harry Kane-endorsed Skechers to sponsor Tom Brady-backed cricket team Sport Business Harry Kane-endorsed footwear brand Skechers is expanding into cricket as the main sponsor of the Tom Brady-backed Hundred franchise Birmingham Phoenix. Skechers will replace Butterkist in the prime front-of-shirt position for the men’s and women’s Birmingham Phoenix teams as The Hundred enters a new era this year. Following the acquisition of stakes in all eight [...]
Riyadh Season like Saudi Arabia’s Disneyland as darts joins roster Sport Business Riyadh Season’s expansion to encompass more sports and cultural events – including, for the first time, darts – has seen it likened to “Saudi Arabia’s Disneyland”. A new deal with multi-sport promotion giants Matchroom will see the Saudi Masters Darts join the likes of boxing and snooker on the Arabian peninsula. Furthermore, Riyadh Season – [...]
Brady set for return to football field in Riyadh Season appearance Sport NFL legend Tom Brady will return to the football field after signing a deal to appear in the 2026 edition of Riyadh Season. The seven-time Super Bowl champion and co-owner of English Championship side Birmingham City will join forces with Turki Alalshikh, digital sports platform Fanatics, OBB Media and Fox Sports to produce a flag [...]
E1 Series in €20m fundraise as it plots expansion and London race July 1, 2025 Celebrity-backed electric powerboating series E1 is seeking around €20m (£17m) from a fresh round of fundraising as it this week steps up plans to secure a race in London. E1 has engaged Rothschild and Co to seek an investor to inject capital, which bosses have earmarked for a second fleet of boats and commercial and [...]
Brady-backed advisory firm Knighthead spends £100m in Birmingham February 5, 2025 The UK government has welcomed Birmingham City owners Knighthead Capital’s £100m investment into Britain’s second city, which is centred around a 60,000-seat stadium. The American advisory firm, in which NFL great Tom Brady owns a small stake, has spent the money on a 48-acre site near to Birmingham City’s St Andrew’s home for the mega-project. [...]
Tom Brady team wins E1 championship October 29, 2024 Tom Brady’s E1 team won the inaugural championship after a curtailed opening season. After only five races the former NFL star’s team were crowned winners of the all-electric boating series. He fended off teams with involvements from the likes of Sergio Perez, Virat Kohli and Rafael Nadal. Winning team owner, Brady, said “It feels amazing [...]
Team Brady win third race in four on E1 Series circuit in Monaco July 29, 2024 A blip in Puerto Banus was quickly put behind Team Brady at the weekend as the NFL star-owned outfit won their third E1 Series trophy in four race weekends in Monaco. After wins in Saudi Arabia and Venice, Team Brady lost their first race of the season just minutes down the coast from Marbella. But [...]
E1, Puerto Banus and Saudi Arabia: The PIF mission to lure fans June 3, 2024 Why was the marina of Puerto Banus full of electric speed boats backed by the Saudi Arabian Public Investment Fund? Matt Hardy went to find out why the E1 Series is making a splash. Lady Haya, a 64m superyacht owned by the Saudi Arabian royal family, dominates the secluded marina of Puerto Banus. The so-called [...]
Ed Warner: Why Bournemouth are my Premier League team of the season May 9, 2024 Our columnist on the contrasting fortunes of Bournemouth, Everton, Tom Brady and Bromley FC.